Dispatch from an advertising future #187

https://www.campaignlive.co.uk/article/key-ad-trends-driving-in-car-commerce-boom/1726545 The key ad trends driving the in-car commerce boom Today, he wasn’t bothered. The nudge points would have been nice to have, they always were. This week’s ‘partner’ seemed to have a great offer on but, no, he needed to put his foot down. The display said he was going faster than 80% of …

Dispatch from an advertising future #175

https://www.adweek.com/performance-marketing/stella-artois-solstice-celebration-hybrid-events/ Stella Artois’ Solstice Celebration Shows Its Evolving Approach to Hybrid Events The sun was setting at the end of the city street as we arrived. We’d not been here for… oh I lose track. When you’ve pace-shifted that happens. How many years ago did we leave? Work hasn’t changed thanks to The System but …

Dispatch from an advertising future #148

https://www.pcgamer.com/noveto-soundbeamer-sci-fi-speaker-brainhole/ He remembered the city. Deeper than a normal Sunday. The tyres of his bike echoed on the tarmac. He’d heard birds. The sound of the few bits of litter. Zombie. Post-apocalyptic, the tabloid cliches weren’t outrageous. An urban anechoic chamber. But that was then. Now the traffic was back. Footsteps. Mobile halfalogues. Even the …

Dispatch from an advertising future #98

https://www.warc.com/newsandopinion/news/drop-in-city-centre-footfall-is-local-areas-gain/44063 The city felt less like a zombie movie and more like a nature documentary. The soundscape had changed: you could hear birds and your foot fall on the pavements. There was a new pace: families strolled; flaneurs meandered aimlessly. The landscape was still: no scrolling images on bus shelters or deserted billboards. It was …

Dispatch from an advertising future #34

https://www.technologyreview.com/2019/11/15/238341/privacy-pew-research-data-collection-big-tech-facebook-google-apple/ She’d stayed longer than planned. It was dark. She could wait until someone was heading her way but why couldn’t she walk her own streets alone? She could call a driverless but it was a nice evening. She made her excuses and as the cold air hit her, she tapped her earpiece: “OK, WatchMe,” …

Dispatch from an advertising future #30

Taxi-Top Startup Firefly Can Now Target Ads Based on Weather It hadn’t been a good day. His StressBit was pulsing yellow as his StressPods moved from ambient to the StressPlaylist the company had loaded after his last appraisal. If he could get to white, he could switch it back to The Killers. Perhaps before the …