https://adage.com/article/cmo-strategy/nike-says-dont-do-it-when-it-comes-racism-reaction-george-floyds-death/2260081 The scanner alert sounded. The threshold had been reached and the Critical Buzz (™) system kicked in. She remembered Weegee the 1930s “ambulance chasing” photographer waiting by his police radio scanner, ready to pounce on a story. She pulled up the screen and the system mapped the possible positions on the news story and …
Tag Archives: agency roles
Dispatch from an advertising future #57
https://www.technologyreview.com/2020/05/14/1001716/ai-chatbots-take-call-center-jobs-during-coronavirus-pandemic/ “Mr Smith, of course, let me put you through…” “John, good to hear from you… It’s going well, very well… Research is showing that the idea will get real cut-through… Latest figures? Of course I’ll send them through… Let me put you onto creative…” “John, good to hear from you… It’s going well, very …
Dispatch from an advertising future #54
https://www.campaignlive.co.uk/article/skills-going-demand-ad-industry-recovers/1680802 Helen. I disagree, I think she’s just what we need. You’re right to think of the team. Our studio has long been a creative hub. Remember that Champagne feature about our fussball table? Happy days. Our guys bantering, bouncing off each other. The pranks. Late nights. We never needed team-building days. We agree she …
Dispatch from an advertising future #51
https://www.thedrum.com/news/2020/03/27/bbc-rejigs-thick-it-alan-partridge-and-mighty-boosh-clips-with-stay-home-message He’d never been the most popular person in the office, until now. A bit of a geek. He’d never been at the top of the email chain when it came to socialising. He was never sure whether they’d ever really noticed he was there, until he wasn’t and neither were they. And most importantly, …
Dispatch from an Advertising Future #44
https://www.campaignlive.co.uk/article/adrian-holmes-partners-industry-veterans-launch-londons-oldest-agency/1673225 We put the band back together. In our industry, players move. Variety may be the spice of life but sometimes people just want the original lineup, the gig they remember. Here at Reunion (™) we make that gig happen. Our brands want the lineup they remember, the one that made the hits. Let us …
Dispatch from an advertising future #32
Google accused of spying with new tool that flags large employee meetings Our teams are creating value; in meetings but also outside meeting rooms. So today we can unveil Put-The-Eye-In-Team (™). Now you’ll no longer have to think about sharing your ideas. Put-The-Eye-In-Team (™) will do it for you. Bump into a colleague by the …