https://www.theverge.com/2021/4/16/22388548/edward-snowden-nft-freedom-of-the-press-stay-free “If journalism is the art of today’s chip wrapper, then what is what we make?” she thought in her darker moments. She held on to purpose as a justification for why she’d ended up here and tried to convince herself it was popular cultural art but deep down she knew. It was all transient, …
Tag Archives: agency roles
Dispatch from an advertising future #145
https://www.thedrum.com/news/2020/11/16/why-linkedin-put-real-people-its-ads Colleagues. It’s been another successful quarter particularly in terms of productivity. Well done. The number of ads we are now producing is at an all time high. Clients know we can turn work around faster – and of course cheaper – than our competitors, still failing (in my opinion) to embrace the potential of …
Dispatch from an advertising future #143
https://www.thedrum.com/news/2020/11/12/anatomy-merger-akqa-group-s-ahmed-and-houston-share-their-candid-thoughts A merger’s been on the cards for some time. The CEO wanted to make her mark and ‘refreshing’ the portfolio is a quick win. The trade press has focused on the name and staff on the redundancies but at my level, it’s more fundamental than that. Existential, even. Merging, it speaks of a loss …
Dispatch from an advertising future #123
https://www.ft.com/content/b50d22ec-db98-4891-86da-af34f06d1cb1 I need to update our About Us page. New pictures. I feel we need to appear younger, but somehow more serious. We’re trying to position ourselves as a business service. We’re not the scrappy disruptor any more. We’re not a big team – although I might consider adding a couple of new faces. Our …
Dispatch from an advertising future #101
https://www.engadget.com/nfl-microsoft-teams-covid-19-coronavirus-180945560.html Running a start-up has never been easy. Your team needs you as founder, your personality. And you need them; their energy. But as you try to build businesses in the New Normal dispersed across Office 2.0, there are no TGIFs, no chance for you to use their feelings towards you. But with Adore (™) …
Dispatch from an advertising future #96
https://www.theverge.com/2020/9/3/21420383/animal-crossing-sylvan-esso-music-video-nintendo The shoot was on. The script was finally agreed and the storyboard signed off. The Creative Director was already practising his awards acceptance speech or at least the soundbites he’d use at the next conference. Probably something like “the New Normal calls for abnormal creativity” or something about purpose. Negotiations with the ‘talent’ had …