Old El Paso uses conversations to power restaurant He’d not made a ‘contribution’ for 15 minutes. The ‘teamometer’ was moving into the orange zone. Power was ebbing away and he needed to “top up for the team” (™). Nodding or noting weren’t enough. He needed a “zig-zag contribution”. They sent the teamometer soaring as the …
Tag Archives: agency roles
Dispatch from an advertising future #16
A Conspiracy Of Silence He’d served his time, brought real money in, ‘managed’ people. It was his turn. At the table sat the CEO and other made guys. Chris listened: “This ‘thing of ours’ is what comes first in your life, before your blood family.” The CEO pricked the finger Chris used to unlock his …
Dispatch from an advertising future #31
How to Balance your Brand Communication Plans Clients wanted people again, not just AI advice. The driverless car, thankfully one with a vaguely interesting TaxiChat algorithm, dropped them outside. Their faces got them through security and into the conference room. They were ready. The positive dialectic of real consultancy; when black and white turned grey; …