Dispatch from an advertising future #113

https://theconversation.com/dynamic-tattoos-promise-to-warn-wearers-of-health-threats-133040 Ever since Sits had gone mainstream as an early warning system for possible infection, they’d been hacked to warn of other things. The Blockers had got them to glow when you were in what they called an “unhealthy ad space”. The Hiders had them signal when your data was being siphoned. She read Sits, …

Dispatch from an advertising future #83

https://voicebot.ai/2020/08/17/apple-patents-context-sensitive-hearable-technology/ The music dimmed as she waited for the selfdrives to pass, electric silence retuned as bicycle bells – her chosen option. She pushed the buggy past the store. SmartShuffle (™) reordered tracks that were also in her workout playlist up the queue. She glanced at the latest athletech clothing but she was late. But …

Dispatch from an advertising future #82

https://newatlas.com/computers/parolees-tracked-artificial-intelligence-prevent-recidivism/ Talent is back in demand again and you’re back worrying about your best people leaving, and understanding why? With Churn (™) we give you hard data to work with. Integrate Churn (™) into your wellness programme (we work with all the major wearable platforms) and we’ll tell you when someone’s thinking of leaving so …

Dispatch from an advertising future #78

https://www.warc.com/newsandopinion/news/content-led-marketing-strategies-are-more-effective-than-ever-for-brands/43959 “An opportunity”: that’s what she’d said as she wearily handed out another redundancy notice. Unlike most hearing that platitude, he’d not got angry; he’d dreamed. At last the chance to write. He looked at the others. Some in their fifties like him. Some just kids, All had their dreams: the novel, the poem, the …

Dispatch from an advertising future #72

https://appleinsider.com/articles/20/07/30/apple-glass-users-may-be-able-to-manipulate-ar-images-with-any-real-object He’d never touched plastic. They’d been Hyggists before he’d been born. They’d seen simulations of child-raising during The Waste. Landfill mountains of the discarded paraphernalia of growing up… the toys! They’d read Speck’s Sustainable Sense Book of Baby and Child Care. Their family trod gently. So, on his birthday he got a block. Bamboo. …

Dispatch from an advertising future #49

https://www.thedrum.com/opinion/2020/03/13/mental-wellbeing-within-agencies-flexibility-and-stability It popped up in the lower right corner. Two googly eyes on an animated clip. “Hello there!” Cheery chirruped, “just checking in.” It raised an animated eyebrow and nodded at the time. “Now you’ve finished with the client, let’s Cheerypause (™),” it said. She sighed. Since home had become office, the laptop had become …