Dispatch from an advertising future #63

https://www.engadget.com/ai-recreates-painting-techniques-of-famous-artists-022923128.html

The package wasn’t bad. Lump sum, pension, even options. Bearing in mind the numbers he’d seen ‘let go’ with less ceremony and security, he wasn’t grumbling. He’d been thinking about that novel anyway. The Zoom farewell party was set, the courier had been round for the Aeron. All he had to do was spend his notice period with Adcraft (™). He’d joined the agency long before it logged every conversation, whiteboard, canvas and sketchbook. So he had work to do. The Creative Brief appeared on the screen. The sensors watched and he tried to remember the creative process he’d used.

Micro-speculations: w/c 22/06/20

The ad pleaded on the big screen. Needy, it hailed her across the room, teasing the mobile from her pocket. As she touched the offer code the TV narrator perceptibly relaxed. She felt like she’d donated.  https://adage.com/article/special-report-newfronts/hulu-introduces-transactional-ad-format-newfront-pitch/2263191

It wasn’t fair that she had to do it all. Why not her brother? Simply not fair. She wasn’t a child anymore. Why her? Fair? Huh! She’d teach them. Those coding lessons were useful after all. She named the virus “chores” and accessed the family network. https://www.theguardian.com/technology/2020/jun/24/britons-spend-quarter-of-day-online-since-lockdown-says-ofcom

He filled in his self appraisal form. Sales target, new business target, training target done, he began on the trust box. The stats were already filled in from his wearable’s biometrics. Now he just needed an example of where he’d been T-shaped. https://www.campaignlive.com/article/top-10-findings-edelmans-2020-brand-trust-barometer/1687681

The red smoke felt like it was stinging. Or maybe that was tears. “You’ll never walk alone” swirled around his head, coming from all sides. He reached out and touched the gates. At last he took the headset off and leaned back and smiled. https://www.theguardian.com/football/live/2020/jun/25/liverpool-win-the-premier-league-title-live-reaction

The artwork layers were stacked up ready for export. She smiled and dreamt of Lions. The system collated the fonts and files, vectors and colour spaces. Warning boxes opened and closed. Until one. “This file cannot be exported. Insufficient Purpose.” https://thetomroach.com/2020/06/23/truth-lies-and-brand-purpose-the-biggest-lie-the-ad-industry-ever-told/

Dispatch from an advertising future #62

https://www.warc.com/newsandopinion/news/amazons-twitch-to-show-premier-league-games/43760

He dialled the crowd up to 11 as his team swarmed up-field. He swung the view around to follow the forwards, swooping, hovering. The pass found the wing, past two defenders he hoisted a cross into the box, where… into the keeper’s arms. He reached for his beer with one hand and his controller with the other. He flicked the switch and reran the move. The same players streaming forward, the pass to the wing, the lofted cross… he moved number 6 into position. L1 + R1 + ◯… He wished there was a 12. He switched back. His defence scrambling back.

Micro-speculations: w/c 15/06/20

The family gathered around the glowing panel. Shared quality tellytime. School tablet set aside, the kids leaned back. Zoomed out, the parents mono-tasked. The box balanced, watching body language and expressions as an algorithm auctioned dynamic spots. warc.com/newsandopinion…

She held the phone at arm’s length as she’d done since she was a child. She fixed its eye, prepared. The screen read pupil dilation; the button the biometrics; and the app her “history”. As she pressed, space was sold in real time. She was auto-completed. https://t.co/w3u82DT3Vn

He smiled. He frowned. He pursed his lips. The sensors responded and mapped his intents on the mask. As he relaxed, they switched their attention to his social data points and location. The messages scrolled across his face as the micro payments came in. https://voicebot.ai/2020/06/19/watch-this-voice-activated-light-up-face-mask-speak-and-smile/

With her right thumb she selected the weapon as her forefinger times the jump. Her left thumb selected the social network as the microphone streamed her between the ads on his screen. Just as she had him in her sights. https://adage.com/article/news/electronic-arts-sees-social-features-future-gaming/2263016

He was in the waiting room. The lobby. Waiting. Probably not the only one but he couldn’t tell. It was worth it, the antici…pation. It was gonna be great, when he got in. He shuffled and checked the battery level. “The host will let you in soon”… https://t.co/WL4vCgLonG

The Voice skill launched. The soundscape filled the room with clinking glasses, laughter and barely comprehensible murmering. “I have this Tik Tok start-up..,” he began. The AI voice interrupted: “I’m sorry, that was last year. Please try again…” https://t.co/ShdMoUIv1H

Dispatch from an advertising future #61

https://www.technologyreview.com/2020/06/12/1003475/facebooks-deepfake-detection-challenge-neural-network-ai/

It was an opportunity. Even if she wasn’t taking another year out to see if the University was going to bring back classrooms, she’d have taken the internship. She’d get to work with the power of massive AI and machine learning whirring in the background (or so she imagined) and on something worthwhile – deepfakes, something the activist in her could use to square with signing on for The Company. Developing better automatic systems, cleverer AI. Finding truth.

She sat at her monitor in the Uncanny Valley team, and read the instructions. “Press red if it feels wrong”. The stream began.

Dispatch from an advertising future #60

https://adage.com/article/datacenter/more-950-brands-participated-blackout-tuesday-instagram-plus-latest-jobs-numbers-context-datacenter/2260916

Be ready. Be relevant. Be Redraw (™)

As brands we all know we must wear our purpose in full view. Your logo and your avatar are not fixed brand assets, they are live conversation vectors and at Redraw (™) we’re here to ensure they remain relevant and ready for the next purpose opportunity.

We take the latest memes and movements and dynamically redraw your logo, avatar and posts across all platforms. 

Don’t be caught wearing a rainbow when the world has turned black. Don’t stay still when your brand needs to move on. Be ready. Be relevant. Be Redraw (™)