https://chromeunboxed.com/google-assistant-patent-human-like-interactions It used to be easy. The customer just used the right word and I searched around and connected them to the service. I didn’t have to think or make any decision or judgement call. Yes, it was pretty mindless but it meant I was just left alone to do the job. I was pretty …
Author Archives: praxis
Dispatch from an advertising future #153
https://www.campaignlive.co.uk/article/write-people-talk/1700782 I am brought in to write like they talk. If our messages are to be understood, the thinking goes, they need to sound like all the other conversations going on, all the other communications circulating, all the other voices online. I’m one of them so I know how to talk and write so it …
Dispatch from an advertising future #152
https://www.ft.com/content/c653e977-435f-4553-8401-9fa9b0faf632 My mum was worried when I first got her. I was only little of course and she’d read the scare stories about grooming and hacking the smart home. I’m sure she had visions of a Chucky-doll turning the thermostat up and watching us boil. She calmed down after a while, particularly when my grades …
Dispatch from an advertising future #151
https://www.adweek.com/digital/snapchatters-can-scan-ralph-laurens-polo-pony-logo-off-apparel/ They’re on bikes, scooters, skates. Often they’re just on foot. Sometimes you can spot them in advance and get out of the way or hide. But sometimes they’re so quick, by the time you’ve noticed, they’ve got you and gone. They’re usually alone. That seems to be part of it. Some competitive thing, I …
Dispatch from an advertising future #150
https://adage.com/article/member-content/post-election-2020-advertising-healing/229609 There’s been an increase. Years of on-off restrictions, recession, economic and social isolation plus the underlying hum of the culture wars. I’ve never liked drugs – even when we could get them I didn’t like prescribing them. I knew the causes were deep-rooted, the cure was more complex than chemical tinkering. Meaningless debate now …
Dispatch from an advertising future #149
https://www.ft.com/content/a41b34e7-a8fc-4bce-92e4-508cd1c83ba9 I’d always wanted to get a job in advertising. Well alright “always”, when i was a kid I didn’t know what it was and wanted to be an influencer but later… When The Great Compression happened and ad jobs disappeared, I thought my dream was dead but then I saw an ad about how …