https://www.adweek.com/brand-marketing/this-new-tool-lets-brands-create-digital-humans-that-are-more-lifelike-than-ever/ I was one of the first. Perfect. A dream. Everything about me was, well… perfect. That was my USP and why so many brands wanted me. I was the face – and the body – of so many. They knew that, with me, they had the perfect look. That’s why they’d programmed me like …
Author Archives: praxis
Dispatch from an advertising future #162
https://www.theverge.com/22444020/chicago-pd-predictive-policing-heat-list I’m hot. No, not that sort of hot. I wonder whether my avatar is red, standing out from others who are merely orange or even blue. I wonder if on some screen somewhere a human is watching as colours change. Probably not. It doesn’t need humans to colour code me, why should it need …
Dispatch from an advertising future #161
https://www.theverge.com/2021/5/18/22430340/deepfake-dubs-dubbing-film-tv-flawless-startup They say they’re windows to the soul. They say they’re individual, unique, special. We look deeply into them when we’re in love or when we’re judging somebody’s truthfulness. Maybe that was why I always thought she has what used to be called ‘star quality’, that way with the camera. My streaming profile is full …
Dispatch from an advertising future #160
https://www.theverge.com/2021/4/16/22388548/edward-snowden-nft-freedom-of-the-press-stay-free “If journalism is the art of today’s chip wrapper, then what is what we make?” she thought in her darker moments. She held on to purpose as a justification for why she’d ended up here and tried to convince herself it was popular cultural art but deep down she knew. It was all transient, …
Dispatch from an advertising future #159
https://interestingengineering.com/infrared-radiation-from-our-hands-could-be-the-future-of-encryption?utm_source=tldrnewsletter She looked at her hand, at the shelf. She remembered The During, when she’d feared to touch things, obsessively reaching for the hand sanitiser in her bag. It had been normal not to touch, to not run her fingers along the shelf as she chose, through the rack as she browsed as she’d done …
Dispatch from an advertising future #158
https://gizmodo.com/deep-nostalgia-can-now-make-old-photos-of-your-relati-1846620089 I didn’t mind when she smiled. We’d been apart for so long, catching her smile was a reminder of The Before. She’d always been there, her quiet hint of a smile was an acknowledgement, an encouragement. Having her picture on the shelf wasn’t the same as having her here but those little signals, they …