https://voicebot.ai/2020/08/24/facebook-shares-software-to-teach-robots-how-to-navigate-by-sound/ He wasn’t lazy. After a hard day at the kitchen table, he deserved some downtime, and besides The Owl (™) made the house safer. Noises from the baby’s room? Silently pop in and check. Delivery at the door? Hover over, unlock and take the parcel – socially distanced delivery. The homedrone was a silent …
Author Archives: praxis
Dispatch from an advertising future #87
https://www.warc.com/newsandopinion/news/new-brand-opportunities-in-the-domestic-space/44011 They’d always been into home improvement, houseproud. Now they were hubproud. When the firm joined Office 2.0, they took their grants to remake the space: hubwork spaces for them; hubschool space for Charlie and hubhome spaces for what was left of the day. And as the partnership deals were offered, they signed up. They …
Dispatch from an advertising future #86
https://www.theguardian.com/music/2020/aug/20/the-rolling-stones-to-open-flagship-uk-shop-in-september https://www.warc.com/newsandopinion/news/uk-subcultures-are-alive-and-well/43997 The smartdrives were lined up in what had once been a motorway service station. Others joined the end as the lead set off through the night. A convoy on the edge of legality. There wasn’t the usual transit messaging: the old CB radio jokes, the chat. They always switched off the intercar networks. …
Dispatch from an advertising future #85
https://www.adweek.com/brand-marketing/bud-light-seltzer-search-first-chief-meme-officer/ It’s perfect for me. I know the brand: the Claws battle; the Post Malone votes; the Social Club heritage. I can give you metrics on “Your taste buds notice…” It’s all to hand. I’m a mine of information. But not just Bud knowledge. I collect memes: the classics “All Your Base Are Belong to …
Dispatch from an advertising future #84
https://www.warc.com/newsandopinion/news/mars-secret-for-success-in-digital-focus-on-peak-attention/43987 “You can do this!” he shouted at himself. Just a bit more. Go for the burn. Push through. He could get the Strata KOA (™) for this segment this time. He knew he could. Just one more effort. The sweat dripped, his eyes blurred. He had to do it. If he could reclaim the …
Dispatch from an advertising future #83
https://voicebot.ai/2020/08/17/apple-patents-context-sensitive-hearable-technology/ The music dimmed as she waited for the selfdrives to pass, electric silence retuned as bicycle bells – her chosen option. She pushed the buggy past the store. SmartShuffle (™) reordered tracks that were also in her workout playlist up the queue. She glanced at the latest athletech clothing but she was late. But …