https://www.engadget.com/amazon-prime-air-faa-approval-drone-delivery-trials-142035317.htm As the drone approached, the playlist faded out and the familiar voice gave a ‘time of arrival’- there was never anything “estimated”. He’d paid extra to opt out of the follow-on upsell adverts, but he couldn’t turn off the earworm jingles behind the announcement. His sigh was picked up and logged, the data sent …
Author Archives: praxis
Dispatch from an advertising future #93
https://www.warc.com/newsandopinion/news/food-ads-should-tap-feelings-of-nostalgia-and-togetherness/44034 Even in The Before, nostalgia and family were staples in our food marketing diet. A boy pushing a bread-filled bike up a hill in Northern England, the all-American family sitting down to Thanksgiving, the glow has worked. And in the New Normal, we’re pulling those heartstrings again. And with FamilyCheck (™) you can be …
Dispatch from an advertising future #92
https://www.technologyreview.com/2020/08/30/1007786/elon-musks-neuralink-demo-update-neuroscience-theater/ The JammerChip has been around as long as implants. Some say the capacity to think our ads away has led to new forms of creativity as we built ad-experiences people would choose to have. But data from our partners in the gaming, education and health industries’ chips shows little or no neural response to …
Dispatch from an advertising future #91
https://techcrunch.com/2020/08/26/spotify-is-developing-a-virtual-events-feature/ https://www.adweek.com/retail/spotify-created-an-ai-powered-avatar-of-the-weeknd-for-a-personalized-listening-experience/ She’d seen them “real live” in The Before and been “at their v-gigs” three times since. Through the right interface they were good. The 4D headset had made her sick but maybe that was the dancing. A good screen and binaurals worked. And she liked the YouHad2BThere (™) they used to stop people …
Dispatch from an advertising future #90
https://www.engadget.com/amazon-ar-shopping-furniture-home-decor-171005257.html This was the last place on their list. The advert said ‘apartment’. Bearing in mind how much time she’d spend in it, with most university activities in a “blended environment”, she preferred the English word ‘flat’. It seemed to sum up the dull, lifeless couple of rooms. They looked at each other as the …
Dispatch from an advertising future #89
https://www.campaignlive.co.uk/article/facebook-set-launch-news-service-uk/1692644 He nudged the controls and took another sip from his pint. His hackcam drone hovered on the court steps part of the news swarm. His question sounded through the speakers,and appeared on the PR’s tablet. The soundbite came through just as the celebrity said it. He worked in some background. He looked around the …