https://newatlas.com/wearables/soft-artificial-muscles-haptic-feedback-glove/ Lucy ran her hands through her wardrobe, caressing old outfits with memories woven into the textures. It wasn’t that she was going out. Lucy never went out. No-one went ‘out’. “Out” was The Before. Then shops were a treasure trove of possibilities: colours and shapes, but above all feel. Silk, satin, cashmere… even the …
Author Archives: praxis
Dispatch from an advertising future #99
https://www.bbc.com/worklife/article/20200903-the-companies-that-help-people-vanish Tonight. She never thought it would come. When she started she couldn’t have imagined she’d ever have wanted it to come. But she was a child then. She still was, she thought as yet again she turned the camera on and smiled. Tonight. It was all set. She ran through the instructions again in …
Dispatch from an advertising future #98
https://www.warc.com/newsandopinion/news/drop-in-city-centre-footfall-is-local-areas-gain/44063 The city felt less like a zombie movie and more like a nature documentary. The soundscape had changed: you could hear birds and your foot fall on the pavements. There was a new pace: families strolled; flaneurs meandered aimlessly. The landscape was still: no scrolling images on bus shelters or deserted billboards. It was …
Dispatch from an advertising future #97
https://twitter.com/dandad/status/1302241333176930305?s=20 Don’t have time to actually do anything in the world? Can’t afford to make a real difference (or your shareholders won’t let you)? Don’t worry, you don’t have to miss out on Purpose (and the awards that go along with it). Let InstantPurpose (™) take your brand assets and help you make that all-important …
Dispatch from an advertising future #96
https://www.theverge.com/2020/9/3/21420383/animal-crossing-sylvan-esso-music-video-nintendo The shoot was on. The script was finally agreed and the storyboard signed off. The Creative Director was already practising his awards acceptance speech or at least the soundbites he’d use at the next conference. Probably something like “the New Normal calls for abnormal creativity” or something about purpose. Negotiations with the ‘talent’ had …
Dispatch from an advertising future #95
https://adage.com/article/digital/agencies-partner-unlock-data-and-get-smarter-about-amazon/2278111 The panel in the anonymous door slid open. Dark eyes scanned him. It slammed shut and the door opened. The corridor was dark but there were sounds coming from the windowless room at the end. Cooling fans and keyboards. They sat around the table, tablets glowing. Each of them had their minder. Just behind, …