https://www.engadget.com/ai-recreates-painting-techniques-of-famous-artists-022923128.html The package wasn’t bad. Lump sum, pension, even options. Bearing in mind the numbers he’d seen ‘let go’ with less ceremony and security, he wasn’t grumbling. He’d been thinking about that novel anyway. The Zoom farewell party was set, the courier had been round for the Aeron. All he had to do was spend …
Author Archives: praxis
Micro-speculations: w/c 22/06/20
The ad pleaded on the big screen. Needy, it hailed her across the room, teasing the mobile from her pocket. As she touched the offer code the TV narrator perceptibly relaxed. She felt like she’d donated. https://adage.com/article/special-report-newfronts/hulu-introduces-transactional-ad-format-newfront-pitch/2263191 It wasn’t fair that she had to do it all. Why not her brother? Simply not fair. She …
Dispatch from an advertising future #62
https://www.warc.com/newsandopinion/news/amazons-twitch-to-show-premier-league-games/43760 He dialled the crowd up to 11 as his team swarmed up-field. He swung the view around to follow the forwards, swooping, hovering. The pass found the wing, past two defenders he hoisted a cross into the box, where… into the keeper’s arms. He reached for his beer with one hand and his controller …
Micro-speculations: w/c 15/06/20
The family gathered around the glowing panel. Shared quality tellytime. School tablet set aside, the kids leaned back. Zoomed out, the parents mono-tasked. The box balanced, watching body language and expressions as an algorithm auctioned dynamic spots. warc.com/newsandopinion… She held the phone at arm’s length as she’d done since she was a child. She fixed …
Dispatch from an advertising future #61
https://www.technologyreview.com/2020/06/12/1003475/facebooks-deepfake-detection-challenge-neural-network-ai/ It was an opportunity. Even if she wasn’t taking another year out to see if the University was going to bring back classrooms, she’d have taken the internship. She’d get to work with the power of massive AI and machine learning whirring in the background (or so she imagined) and on something worthwhile – …
Dispatch from an advertising future #60
https://adage.com/article/datacenter/more-950-brands-participated-blackout-tuesday-instagram-plus-latest-jobs-numbers-context-datacenter/2260916 Be ready. Be relevant. Be Redraw (™) As brands we all know we must wear our purpose in full view. Your logo and your avatar are not fixed brand assets, they are live conversation vectors and at Redraw (™) we’re here to ensure they remain relevant and ready for the next purpose opportunity. We …