https://www.campaignlive.co.uk/article/skills-going-demand-ad-industry-recovers/1680802 Helen. I disagree, I think she’s just what we need. You’re right to think of the team. Our studio has long been a creative hub. Remember that Champagne feature about our fussball table? Happy days. Our guys bantering, bouncing off each other. The pranks. Late nights. We never needed team-building days. We agree she …
Author Archives: praxis
Dispatch from an advertising future #53
https://www.warc.com/newsandopinion/news/during-covid-19-brand-purpose-demands-solutions/43431 The Doctor had a moment before it all began again to check messages. Before all this, she was used to drugs companies’ offers of all-expenses-paid trips. Messages from spin doctors wanting to set up photo-ops for politicians of all stripes. She’d felt good at how quickly she could diagnose and dispatch. Delete. Delete. Delete. …
Dispatch from an advertising future #52
https://www.warc.com/newsandopinion/news/theageofthedigitalpitchishereandadagenciessaytheyreready/43448 Don shared his screen and began: “Technology is a glittering lure…” The other windows fell silent apart from the occasional toddler’s cry in the background. Across the city, laptop screens lit the faces of the men and women in corner ‘offices’ claimed from spouses and home schooling children. Slide wipes and sounds echoed the …
Dispatch from an advertising future #51
https://www.thedrum.com/news/2020/03/27/bbc-rejigs-thick-it-alan-partridge-and-mighty-boosh-clips-with-stay-home-message He’d never been the most popular person in the office, until now. A bit of a geek. He’d never been at the top of the email chain when it came to socialising. He was never sure whether they’d ever really noticed he was there, until he wasn’t and neither were they. And most importantly, …
Dispatch from an advertising future #50
https://www.thedrum.com/news/2020/03/20/even-better-the-real-thing-meet-the-virtual-influencers-taking-over-your-feeds He was glad the lockdown was still in place. It meant he couldn’t go out and so didn’t need to put on a disguise just to leave his flat. He could just sit at home and work. His face was more popular than ever as his followers whiled away time being ‘influenced’ by him. …
Dispatch from an advertising future #49
https://www.thedrum.com/opinion/2020/03/13/mental-wellbeing-within-agencies-flexibility-and-stability It popped up in the lower right corner. Two googly eyes on an animated clip. “Hello there!” Cheery chirruped, “just checking in.” It raised an animated eyebrow and nodded at the time. “Now you’ve finished with the client, let’s Cheerypause (™),” it said. She sighed. Since home had become office, the laptop had become …