https://www.thedrum.com/opinion/2020/03/13/mental-wellbeing-within-agencies-flexibility-and-stability It popped up in the lower right corner. Two googly eyes on an animated clip. “Hello there!” Cheery chirruped, “just checking in.” It raised an animated eyebrow and nodded at the time. “Now you’ve finished with the client, let’s Cheerypause (™),” it said. She sighed. Since home had become office, the laptop had become …
Tag Archives: artificial intelligence
Dispatch from an Advertising Future #46
https://www.thedrum.com/news/2020/02/24/singapore-based-dark-kitchen-uses-ai-craft-menu-based-consumers-needs https://adage.com/article/advertising/brands-line-respond-burger-kings-moldy-whopper-campaign/2238481 They called it a Dark Agency, but the screens and dataflows gave the container an eerie glow. When teams swapped shifts they blinked as their eyes adjusted. The Order came in on one screen. She turned to the Creative Intelligence (™) feed and read off datapoints. ‘Suggested’ CI (™) assets flowed onto her …
Dispatch from an advertising future #38
https://www.thedrum.com/news/2019/12/10/maurice-saatchi-leads-director-exodus-mc-saatchi-amid-financial-turmoil The industry woke to news that Roy Batty has ‘retired’ from Eliza, the agency he co-founded. Eliza has been in the news as clients and the authorities sought to unpick its complex billing arrangements and the opaque financial instruments that made it so influential. Eliza was the first agency to use AI to manage …
Dispatch from an advertising future #36
China’s facial recognition rollout reaches into mobile phones, shops and homes Scaremongers had dragged out Orwell; Charlie Brooker and Orientalist tropes but she’d been happy to opt in. It wasn’t just the ease of paying or getting around the Tube. No, it was the small things. She smiled as the newsfeed changed to her favourite …
Dispatch from an advertising future #12
Facebook is creating an AI assistant for Minecraft It’s placements time. We’ve sat working through databases, articles, videos, images. We’re pretty damn intelligent but narrow. Hence the placement. If I’m going to expand my intelligence, I need a placement with humans. I’ve worked with their language, pictures, voices and searches, bio-data and emotion-data and everything …
Dispatch from an advertising future #8
Digiday Research: What marketers are moving in-house in 5 charts You want control and creativity. You want the benefits of in-house but also the best outside thinking. Now you don’t have to make a choice. With In’nOut (™) you can have the best of both worlds. In-house AIs build on-brand campaigns to order. Control? Certainly, …