https://www.warc.com/newsandopinion/news/food-ads-should-tap-feelings-of-nostalgia-and-togetherness/44034 Even in The Before, nostalgia and family were staples in our food marketing diet. A boy pushing a bread-filled bike up a hill in Northern England, the all-American family sitting down to Thanksgiving, the glow has worked. And in the New Normal, we’re pulling those heartstrings again. And with FamilyCheck (™) you can be …
Tag Archives: artificial intelligence
Dispatch from an advertising future #91
https://techcrunch.com/2020/08/26/spotify-is-developing-a-virtual-events-feature/ https://www.adweek.com/retail/spotify-created-an-ai-powered-avatar-of-the-weeknd-for-a-personalized-listening-experience/ She’d seen them “real live” in The Before and been “at their v-gigs” three times since. Through the right interface they were good. The 4D headset had made her sick but maybe that was the dancing. A good screen and binaurals worked. And she liked the YouHad2BThere (™) they used to stop people …
Dispatch from an advertising future #88
https://voicebot.ai/2020/08/24/facebook-shares-software-to-teach-robots-how-to-navigate-by-sound/ He wasn’t lazy. After a hard day at the kitchen table, he deserved some downtime, and besides The Owl (™) made the house safer. Noises from the baby’s room? Silently pop in and check. Delivery at the door? Hover over, unlock and take the parcel – socially distanced delivery. The homedrone was a silent …
Dispatch from an advertising future #85
https://www.adweek.com/brand-marketing/bud-light-seltzer-search-first-chief-meme-officer/ It’s perfect for me. I know the brand: the Claws battle; the Post Malone votes; the Social Club heritage. I can give you metrics on “Your taste buds notice…” It’s all to hand. I’m a mine of information. But not just Bud knowledge. I collect memes: the classics “All Your Base Are Belong to …
Dispatch from an advertising future #82
https://newatlas.com/computers/parolees-tracked-artificial-intelligence-prevent-recidivism/ Talent is back in demand again and you’re back worrying about your best people leaving, and understanding why? With Churn (™) we give you hard data to work with. Integrate Churn (™) into your wellness programme (we work with all the major wearable platforms) and we’ll tell you when someone’s thinking of leaving so …
Dispatch from an advertising future #70
https://www.theguardian.com/technology/2020/jul/29/tech-hearings-facebook-mark-zuckerberg-amazon-jeff-bezos-apple-tim-cook-google-sundar-pichai-congress The politicians sat in rows remembering the physical etiquette of the committee, after years of virtual meetings. The “techwraiths” lined up with their DeepMinds. @AOC, a veteran of “looking them in the eyes” had demanded they appear in-person but she couldn’t stop them bringing “advisors”. The agenda progressed as normal: opening moves, middlegame gambits, …