https://www.thedrum.com/news/2020/11/13/john-lewis-very-different-2020-christmas-ad-we-nearly-didnt-produce-ad-year He was old. He felt old. They looked at him and saw “old”. They humoured him when he talked about Christmas past, appointment TV, tentpole campaigns, iconic ads. He tried to explain the idea of something that everyone watched and talked about. He tried to paint a picture of millions seeing and talking about …
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Dispatches from an advertising future #109
https://arstechnica.com/information-technology/2020/09/traders-set-to-don-virtual-reality-headsets-in-their-home-offices/ He’d always been slightly envious of them, their corner of the office. It was just more… fun. They had paper, lots of it. Doodles and post-it notes with half-written jokes or quotes. Their screens always looked better too, their software exciting. And then there were the gadgets and games. They justified playing as work …
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Dispatch from an advertising future #27
The top 5 creative brand ideas you need to know about right now AdTech Age’s algorithms of the week: At Number Five: Emotion Trader. Trade your emotional data faster than ever. At Four we have OnPurpose. Spot that new cause and buy in early. Three is FaceFace’s new MoodMatcher. It’s never been faster to buy …