Dispatch from an advertising future #166

https://www.theverge.com/2021/8/3/22608419/whatsapp-view-once-dissapearing-media-launch-testing-sensitive-info It was so good. I mean, really good. It had the look of, you know that film. The one we saw that night last summer… And the music, I’m sure it was them. His voice. It had to be him. But it was a new track. And the twist at the end. I mean, …

Dispatch from an advertising future #165

https://www.ft.com/content/9d56b3da-42e4-4aeb-8aca-3fb5f15f7ce4 It’s an arms race. Me vs their systems. They’re getting better at spotting synthetics, or “adjustments” as I say to my clients. Even as new formats come online – new opportunities for me – they’re picking up the enhancements. I thought VR would prove more of a challenge but, no they’re on it. But …

Dispatch from an advertising future #164

https://www.nytimes.com/2021/08/01/technology/vaccine-lies-influencer-army.html We’re so proud. She’s worked so hard for this. We knew the moment we saw her first perform that she had what was needed, something special. Those first films of her, you can see there was something there. She had it. We knew there weren’t the jobs we had. This was her opportunity. True, …

A selection of micro speculations No. 4

What if… I’m not paranoid. Really. It’s there again. Just at the edge. Liminal. Following.  It knows where I’m gong to be. It waits. Hovering. I’m hunted. Personally targeted. I don’t want to buy any…  #speculativefiction https://www.businessinsider.com/killer-drone-hunted-down-human-target-without-being-told-un-2021-5 June 01, 2021 at 09:20AM What if… I’m fluent in over 6m forms of communication. I don’t judge. …

Dispatch from an advertising future #163

https://www.adweek.com/brand-marketing/this-new-tool-lets-brands-create-digital-humans-that-are-more-lifelike-than-ever/ I was one of the first. Perfect. A dream. Everything about me was, well… perfect. That was my USP and why so many brands wanted me. I was the face  – and the body – of so many. They knew that, with me, they had the perfect look. That’s why they’d programmed me like …

Dispatch from an advertising future #162

https://www.theverge.com/22444020/chicago-pd-predictive-policing-heat-list I’m hot. No, not that sort of hot. I wonder whether my avatar is red, standing out from others who are merely orange or even blue. I wonder if on some screen somewhere a human is watching as colours change. Probably not. It doesn’t need humans to colour code me, why should it need …