https://www.theverge.com/22444020/chicago-pd-predictive-policing-heat-list I’m hot. No, not that sort of hot. I wonder whether my avatar is red, standing out from others who are merely orange or even blue. I wonder if on some screen somewhere a human is watching as colours change. Probably not. It doesn’t need humans to colour code me, why should it need …
Tag Archives: artificial intelligence
Dispatch from an advertising future #161
https://www.theverge.com/2021/5/18/22430340/deepfake-dubs-dubbing-film-tv-flawless-startup They say they’re windows to the soul. They say they’re individual, unique, special. We look deeply into them when we’re in love or when we’re judging somebody’s truthfulness. Maybe that was why I always thought she has what used to be called ‘star quality’, that way with the camera. My streaming profile is full …
Dispatch from an advertising future #157
https://www.independent.co.uk/life-style/gadgets-and-tech/brain-computer-interface-braingate-b1825971.html When we first hooked up, he was definitely in charge. He took the lead. He made the decisions and I was happy to follow. I saw my role as helping him, empowering him. There were things I could do that he couldn’t and my role in the relationship was to do those things I …
Dispatch from an advertising future #154
https://chromeunboxed.com/google-assistant-patent-human-like-interactions It used to be easy. The customer just used the right word and I searched around and connected them to the service. I didn’t have to think or make any decision or judgement call. Yes, it was pretty mindless but it meant I was just left alone to do the job. I was pretty …
Dispatch from an advertising future #153
https://www.campaignlive.co.uk/article/write-people-talk/1700782 I am brought in to write like they talk. If our messages are to be understood, the thinking goes, they need to sound like all the other conversations going on, all the other communications circulating, all the other voices online. I’m one of them so I know how to talk and write so it …
Dispatch from an advertising future #144
https://www.thedrum.com/news/2020/11/13/john-lewis-very-different-2020-christmas-ad-we-nearly-didnt-produce-ad-year He was old. He felt old. They looked at him and saw “old”. They humoured him when he talked about Christmas past, appointment TV, tentpole campaigns, iconic ads. He tried to explain the idea of something that everyone watched and talked about. He tried to paint a picture of millions seeing and talking about …