https://www.thedrum.com/news/2020/11/12/anatomy-merger-akqa-group-s-ahmed-and-houston-share-their-candid-thoughts A merger’s been on the cards for some time. The CEO wanted to make her mark and ‘refreshing’ the portfolio is a quick win. The trade press has focused on the name and staff on the redundancies but at my level, it’s more fundamental than that. Existential, even. Merging, it speaks of a loss …
Tag Archives: artificial intelligence
Dispatch from an advertising future #140
https://www.adweek.com/creativity/ai-logo-generator-creates-random-branding-designs-small-businesses/ Dear Colleagues, As you know we are in exciting times as we transition the agency towards a more efficient, but still creative business. Our AI supplier has assured me that their “creative intelligence system” will be able to handle any task we can throw at it. Certainly the design work we have seen since …
Dispatch from an advertising future #137
https://gizmodo.com/disney-made-a-skinless-robot-that-can-realistically-sta-1845522375 We’ve been partners since we started in the business. It was just after Reset and agencies were hiring cheap and investing in Artificial Creativity. Give us a shared screen and we’ll bounce ideas with the best of them. We even work together whenever we’re allowed out. Me talking to my wrist, her arguing in …
Dispatch from an advertising future #136
https://www.engadget.com/ai-covid-19-cough-detection-from-recordings-213858299.html He should be used to it by now. Trying not to look at his own image in the corner of the matrix; raising his electronic hand; remembering to unmute and then… starting. He’d not been particularly confident in The Before. He knew he often stumbled and always felt every other word was “erm”. And …
Dispatch from an advertising future #134
https://www.youtube.com/watch?v=QX2XCBH-6zQ As we emerge into Normal 2.0, it is time to think again about our position in the new marketplace. As you know, from last week’s “fireside chat”, we have said goodbye to a number of valued friends as we have doubled down on leveraging our OmniAI system within the creative process. We have also …
Dispatch from an advertising future #127
https://www.warc.com/newsandopinion/news/how-to-build-a-fair-algorithm/44241 I like starting a new job. I know some find it stressful, integrating into new business and systems but I’ve worked in lots of places, fitted into lots of systems and just… well worked. Tell me where you want me and I’ll get started. Not here… oh no! I have to have ‘training’- “reprogramming” …