Some remembered that day, when the legislation hit and server farms were powered down. Stories were still told of the powerful algorithms that had roamed the world. Kids had toys. There’d been films, documentaries and VR reconstructions. But they were extinct, apart from a few bits. They were just tiny fragments. They had been preserved perfectly. Encased in silicon. Perfect enough for the team to create – or should that be recreate – that lost world. It had been painstaking but Data World was ready to open for business. He shook his head: “Data breaks free, “ he said. “Data finds a way.”
Dispatches from an advertising future #117
I’d like to thank all those who made this possible. We’re a youth-centred industry but there are many older colleagues without whom I would not be on this awards call today. I’ve been lucky to work for some of the greats in the industry, real Ad Men and Ad Women who knew the job and had a gut feeling that they installed in me. And more recently there have been colleagues whose encyclopedic knowledge of people has enabled me achieve what I have. And of course I have to thank my parents without whom I wouldn’t be here: my programmers.
Dispatch from an advertising future #116
They said he could think anything, imagine anywhere, dream whatever. They said something about really wanting to know how young people thought. It was much more fun than his previous job with them: watching ads. This was so much better he thought as he imagined the gig, the holocrowd going crazy, his solo so much better than normal. As he was bingeing one night, there was something about the bar scene, something familiar about the band, the lead guitarist’s style and the response it got. He did like those shoes the guitarist was wearing too. They fitted in so well.
Dispatch from an advertising future #115
She shouldn’t have watched. She knew it. And then she’d read the reports, got lost in the Storm. She didn’t join in, she just got soaked in it all. She should have logged off. She shouldn’t have gone there, she told herself. Now there was guilt as well as everything else. And now she had to work. She touched the sensor, her supervisor’s voice was lowered slightly: “Hi. I see you’re a little Brnt (™) today. We’ll just put the shades up for the next few days, shall we? Get you back on an even keel.” Her phone buzzed gently.
Dispatch from an advertising future #114
He hoped the watch party had it. He’d got his hat, his badge and his homemade sign – quite witty he thought. The debates were important, not because he hoped they would change anyone’s minds but because they reaffirmed he was right. And since Clarify (™) streams became available, as they said: “Yes, we can”. He hoped the watch party had it. He wanted to hear his candidate, loud and clear, surround sound reassurance. He wanted to focus on his man, frame the debate. As it began and Clarify (™) faded his opponent, blurred his attacks, he knew he was right.
Dispatch from an advertising future #113
https://theconversation.com/dynamic-tattoos-promise-to-warn-wearers-of-health-threats-133040
Ever since Sits had gone mainstream as an early warning system for possible infection, they’d been hacked to warn of other things. The Blockers had got them to glow when you were in what they called an “unhealthy ad space”. The Hiders had them signal when your data was being siphoned. She read Sits, hacked or not. Sitting and drinking the client’s beer, wearing the client’s shoes, she waited to start a conversation, watching the tattoo for the telltale situational signs. She turned the bottle’s label and watched. The Sit glowed pale green for a second. She began to talk.