Dispatch from an advertising future #127

https://www.warc.com/newsandopinion/news/how-to-build-a-fair-algorithm/44241 I like starting a new job. I know some find it stressful, integrating into new business and systems but I’ve worked in lots of places, fitted into lots of systems and just… well worked. Tell me where you want me and I’ll get started. Not here… oh no! I have to have ‘training’- “reprogramming” …

Dispatch from an advertising future #123

https://www.ft.com/content/b50d22ec-db98-4891-86da-af34f06d1cb1 I need to update our About Us page. New pictures. I feel we need to appear younger, but somehow more serious. We’re trying to position ourselves as a business service. We’re not the scrappy disruptor any more. We’re not a big team – although I might consider adding a couple of new faces. Our …

Dispatch from an advertising future #122

https://www.engadget.com/google-ar-cloud-anchors-shared-experiences-153257346.html Welcome. We may be distributed but we’re first and foremost a team. Back in The Before – when I joined – all new recruits met for a Community Action day. We went out into our community and picked up what was called “litter” or scrubbed out graffiti. Well, we’re re-inventing that tradition. Today, wherever …

Dispatch from an advertising future #120

https://www.technologyreview.com/2020/10/07/1009499/telepath-wants-to-enforce-kindness-can-that-ever-work/ The doctor had prescribed it after the last ‘episode’. His band had alerted his employer who had passed it on. When he was called in, he was ‘offered’ it. They said it was better than drugs, but he knew it was a money thing. He didn’t have a choice so he joined. He had …

Dispatch from an advertising future #116

https://www.psychologytoday.com/us/blog/the-future-brain/202009/new-brain-computer-interface-transforms-thoughts-images They said he could think anything, imagine anywhere, dream whatever. They said something about really wanting to know how young people thought. It was much more fun than his previous job with them: watching ads. This was so much better he thought as he imagined the gig, the holocrowd going crazy, his solo so …

Dispatch from an advertising future #115

https://digiday.com/future-of-work/clever-about-how-we-rest-as-uncertainties-drag-into-fall-agencies-are-facing-a-burnt-out-and-fearful-workforce/ She shouldn’t have watched. She knew it. And then she’d read the reports, got lost in the Storm. She didn’t join in, she just got soaked in it all. She should have logged off. She shouldn’t have gone there, she told herself. Now there was guilt as well as everything else. And now she …