Dispatch from an advertising future #3

What Amazon’s ecosystem gains from Prime Day

She wants the plan by end of the day. But Amazon have just changed the calendar again. Prime Days remain the same, but Amazonmas has moved later. Oh and PrimeGiving day on 26/11, is now global. If we want to remain as Prime partners, we have to align with the global A-calendar. Local A-calendars are being phased out. As if we have a choice? Even if we declare #UDAI (Unilateral Declaration of Amazon Independence), our customers won’t. Their calendars have been realigned to the rhythm of A-days, A-festivals and A-moments. At least they give me a template to download.

She wants the calendar on her desk by the end of the day. Fine. If it was up to me, fine. I know our market and our audience. I know how their year plays out, the rhythms of their lives and purchases. I know the festivals and anniversaries that resonate with them. I know which of our messages fit with which moments. I know our marketing rhythm, the structure of our year.

But Amazon have just told me they’re reorganising the calendar again.

Prime Day (or ‘days’ as it is now) remains the same, but the‘ expectations moved Christmas again. Their testing and data apparently show that it needs to be even earlier this time. Combine that with version two of Amazonmas moving slightly later… The best laid (marketing ) plans of me and mine…

Oh and Seattle also says that PrimeGiving day, while staying aligned with what was Thanksgiving, is now global, compulsory global. If we want to remain as Prime partners, we have to align with the global A-calendar. Local A-calendars are being phased out.

“If we want to remain as Prime partners…” I mean, as if we have a choice? Even if I could convince them upstairs to declare #UDAI (Unilateral Declaration of Amazon Independence), our customers won’t. Their calendars just as much as ours. have been realigned. The rhythm of their lives is now defined by. A-days, A-festivals and A-moments.

So I have to draw. up the plan for her… At least Seattle give me a calendar. template. to download.

Dispatch from an advertising future #2

Everything is political’: As Ogilvy internal turmoil continues, agencies grapple with a new market reality

With A Good Fit (™) as your talent partner you know you will get people passionate about your work and your clients, whoever they may be. Simply upload your current clients to our system and our algorithms will match this against our database of talent, pre-screened for their political and social views ensuring you always get talent happy to work rather than question; passionate about your clients rather than uneasy about their business. No more disgruntled activists questioning the pitch you just won. Remember, without. A Good Fit (™), you don’t know who you are getting or what they believe.

Dear Head of Talent,

Thank-you for reaching out to us here at A Good Fit (™), We pride ourselves on offering a different sort of recruitment solution for agencies looking for the best talent but of course looking for the right talent. We know that managing a large staff team is difficult in the current political climate and while you want the best people for the job, you also want those people to be focused on serving your clients. With A Good Fit (™) as your talent partner you know you will get people passionate about your work and your clients, whoever they may be.

If you log-in to your A Good Fit (™) dashboard you will be able to securely update the system with your current clients. Our proprietary algorithms will then produce a profile of those clients to match against our database of talent who we have pre-screened for their political and social views ensuring you always get talent happy to work rather than to question; passionate about your clients rather than uneasy about their business.

We have worked with many agencies to ensure A Good Fit (™). Some quotes from Heads of Talent such as yourself:

“No more groups of disgruntled activists questioning the pitch we just won, thank you A Good Fit (™)“.

“Our Directors no longer. have to worry about who to put on that controversial job. All. our people are now on board.”

Remember, without. A Good Fit (™) ensuring the right people, you don’t know who you. are getting or what they believe.

Dispatch from an advertising future #1

People at King’s Cross site express unease about facial recognition

The SmartPram (™) buzzed as she crossed the threshold. “Welcome back. Your coffee’s waiting for you. I was going to order Sam’s usual orange juice but I see the allergy’s playing up so I’ll order water.”, The SmartPram (™) steered towards the coffeeshop. “I know you were thinking about those shoes. If you want to take a detour and try them on, I can watch crowd reactions and give you some aggregated feedback? I’ve seen Chris is onsite today. I’ll her pram and see if she wants to join you. The shop’s upping its bid if you bring a friend?”

The SmartPram (™) buzzed as she crossed the threshold. The panel lit up as the child slept.

“Welcome back Helen, I hope Sam’s looking forward to today’s PlayKX. He certainly looks excited! Your coffee’s waiting for you. I was going to order Sam’s usual Orange Juice but I see the allergy’s playing up so I’ll just order water, today. Oh, you have a call coming in… I’ll talk to you in a minute.

As she reached to touch her sunglasses to take the call, the SmartPram (™)’s motor kicked in gently and steered Sam towards the coffee shop.

“So, Charlie’s not coming today, that’s a shame. I can see you’re disappointed. I know you were hoping for some advice on those shoes. Obviously I’m not Charlie but if you want to take a detour and try them on, I can watch the reactions of the crowd and give you some aggregated feedback.”

The SmartPram (™) moved over towards the left of the path, nearer to the turning towards Kos but as she touched the handles and regained control…

“OK, maybe later… Oh Sam’s waking up. Just in time. Your SmartPram’s telling me his pulse is increasing. I can see too that he’s getting excited. He’s noticed the dressing up stuff is out today. Better warn you, he’s also looking at that Donut cart!”

The coffee and water were waiting and as she sipped the discounted latte and undid the SmartPram (™) harness…

“Er, sorry to bother you, but I’ve seen that she’s here today, over there by the bench. Yes, I can tell from your expression that you don’t want to get caught in another one of those conversations. As you posted yesterday, “some mothers..!” Argent’s. PlayKX SmartPlay (™) safety system is running fine today so you. can leave Sam if you like. I have two stores nearby currently. bidding for your visit… Yeh, that made you smile!”

Tweets for the week :: 2012-10-14

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Tweets for the week :: 2012-10-07

  • Time for a new cover and avatar image. Any #WSAmacd up for a bit of design or should I ask #WSAadm #
  • Walls and walls. At a conference this weekend, I met a woman who is working with @Verdade a newspaper in… http://t.co/OeeSZdTS #
  • RT @loriemerson: mobile poetics: a select bibliography I put together of digital textuality/art apps http://t.co/N1298oxp #WSAmacd #
  • Bit late, but #WSAmacd This is Me 2012 -… http://t.co/tIs1IGfl #
  • Chat with @josshands What need is kickstarter for 'failed' research bids. Put online under CC and get funders, yes even biz, to back them. #
  • The iPhone revolution? http://t.co/p0QbOkgO #
  • I'm @ #rsm2012 but Twittersphere seems think I'm something to do with "Ferara's @internationale festival" #inf2012 folksonomy gotta luv it. #
  • All together now, Ask me why, Because, Dear Prudence, Don't bother me, Don't pass me by, Don't let me down, I've… http://t.co/Vkdww3gX #
  • Wow, that was quick. Remix away! http://t.co/JyctAhCS #
  • Please note #WSAmacd #WSAadm is copyrighted. Please do not sample, remix or make any use of any ideas you may have… http://t.co/qOJOeozQ #
  • … that's a Facebook page of course #
  • why, when you share a post from one page on another does it not take the comments with it? #
  • Ah it was all so easy then. You did an MA in design, came out as a designer and everyone was in awe because only… http://t.co/D2LVyZAr #
  • #WSAmacd students are so creative they even make communication objects out of BluTack. http://t.co/sZH5GDx4 #
  • If you want a good reason to brush up on your semiotics: http://t.co/SuPvtau3 Ah the… http://t.co/yQ0PdXKX #
  • Already worried about those #WSA essays? Several short sentences about writing http://t.co/aA6lvUaS #
  • Chapeau Mark Amerika (Yes, that one @markamerika) for pointing #WSAmacd towards a distributed Winchester… http://t.co/Tzbc9pwj #
  • Tomorrow #WSAmacd and #WSAadm starting exploring remix, source material everywhere, the LIke economy, digital… http://t.co/St76HhPT #
  • … and also how messages (sic), content and commentary are shared, liked, mined and circulated… like this. http://t.co/maycY6L8 #
  • Gotta love Google Image search. Search for Jane Bennett and ethics gets you pic of Jane, her book and… fluffy… http://t.co/4JGPYCAP #
  • Kristoffer Gansing from Transmediale talking about The Imaginary Museum – so, #WSAmacd what struck you? What was… http://t.co/Uk0MpA9G #
  • "Breaking into the industry" I love the metaphor – something slightly criminal. What can we do when we've broken… http://t.co/hmM9nHZK #
  • Picking up on yesterday's conversation about image(in)ing… Instagram's growth. The question is why? Maybe the… http://t.co/l6JlFDyU #
  • Picking up on today's discussion about getting whatever you can from a text – even if you don't understand it all… http://t.co/Ua8XiiKN #
  • "The Imaginary Museum". worth coming to just for the title! But the content promises to be great too. Mr… http://t.co/ZetTqCiw #
  • This is Paul. Or at least some dimensions of me… Photographer to Imager; hack to hacker to (h)academic…. http://t.co/eUdw0uHo #
  • Mobile first obsessions. Contemporary designers need to understand more than perspective, colour spaces and white… http://t.co/JXkhRSA4 #
  • Well done to all the #WSAmacd designers for some great timed 'This is me' designs… pix to follow. Watch this… http://t.co/3SOUL7t2 #
  • Another figure we'll be meeting again and again. And this is a pretty useful and accessible intro… and on… http://t.co/hs9UJenE #
  • We'll be meeting Paul D. Miller a.k.a. DJ Spooky on the Remix Stream of #WSAmacd And her's your chance for some… http://t.co/lL1QSdZ1 #
  • Lecture/performance exploring "the use and abuse of images and their circulation" in and beyond the Middle East…. http://t.co/8yjBk1YJ #
  • Designing blind. It’s a truism in design that you design for what people want to need. If you want to design for… http://t.co/yCBStEHk #

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