Old El Paso uses conversations to power restaurant He’d not made a ‘contribution’ for 15 minutes. The ‘teamometer’ was moving into the orange zone. Power was ebbing away and he needed to “top up for the team” (™). Nodding or noting weren’t enough. He needed a “zig-zag contribution”. They sent the teamometer soaring as the …
Author Archives: praxis
Dispatch from an advertising future #21
Interactivity makes DOOH far more effective There was something not quite right. She stopped. In the middle of the street. Her wearable and hearable were still signalling. The pavement, walls and windows were still signalling, a wash of messages that semiotically vibrated in tune with her footsteps and social profile. But amid all the signals …
Dispatch from an advertising future #20
Brand ads on YouTube appear alongside fake cancer cures You know what content gets the views. You need to be where the public are… but you have your brand to think of. Don’t worry. With Highground (TM) we’ll make sure your ad still appears against the most popular content: truthful or ‘fake’. We care about …
Dispatch from an Advertising Future #19
Sorrell posits post-Brexit UK as home for Google The sky above New Dover was the colour of television, tuned to a dead channel. Its server farms, the “blue birds”, rose over the channel, along the white cliffs. Stuff flowed through the port as never before, at the speed of light; the only barriers the latency …
Dispatch from an advertising future #18
Bacardi jumps on ASMR bandwagon with ‘Sound of rum’ campaign She no longer paid for Premium but she didn’t mind. The sensory ads didn’t disturb her playlist, they seemed to somehow enhance it. . She knew that the binaural birdsong was surround sound and that the smell of new-mown grass and the feel of the …
Dispatch from an advertising future #17
Diet Coke ‘Do You Do’ campaign anchors the future of brand to ‘lit’ cultural trends She reached for the can from the shelf and stopped herself. She didn’t mind that she’d turned fifty. She still thought of herself as young. She’d been a punk. She liked to swear. She didn’t think her language was middle-aged …