A Conspiracy Of Silence He’d served his time, brought real money in, ‘managed’ people. It was his turn. At the table sat the CEO and other made guys. Chris listened: “This ‘thing of ours’ is what comes first in your life, before your blood family.” The CEO pricked the finger Chris used to unlock his …
Author Archives: praxis
Dispatch from an advertising future #15
The ‘Digital Token’: Proving Experiential Works Ever since the start of the ‘experience economy’ people have avoided your tracking. ‘Experience burners’ share disposable devices to stay connected on a burner network while within range of your experience sensors. Data stopped flowing, ROI became opaque, clients became suspicious. But now there is Data Turf (TM). Lay …
Dispatch from an advertising future #14
Amazon is apparently testing a system that lets you pay by scanning your hand He had to stop. But when he told stories he was animated. At the match he saluted his team. At a gig he punched the air. But he was getting bombarded. When he was out and about, or within sight of …
Dispatch from an advertising future #12
Facebook is creating an AI assistant for Minecraft It’s placements time. We’ve sat working through databases, articles, videos, images. We’re pretty damn intelligent but narrow. Hence the placement. If I’m going to expand my intelligence, I need a placement with humans. I’ve worked with their language, pictures, voices and searches, bio-data and emotion-data and everything …
Dispatch from an advertising future #11
Concern about plastics in Singapore an opportunity for brands: Ipsos We’re all caught up in the Great Purpose-rush. At B-cause (TM) we help you find that new cause. We work with oil, tobacco, agriculture and pharma corporations to identify new opportunities for you. If the issue isn’t big enough for you, we work with corporations …
Dispatch from an advertising future #10
Wellness festival set to help the digital industry unplug Here at Smile we are committed to your wellness. Our Smile and Unplug (™) programme added mindfulness sounds to your workpod and a wellness score to the Smile Performance Review. And now your pod’s YourFaceOurFace (™) camera will alert you to early signs of stress and …