T-Mobile is handing out hot spots to lure customers Call me old-fashioned, but I think our kids should be protected inside school and out. We wouldn’t accept drug dealers hanging around the school gates offering amphetamines, why should we accept people pushing Speed(™)? “Go on, take it. All the other kids are doing it. You …
Author Archives: praxis
Dispatch from an advertising future #8
Digiday Research: What marketers are moving in-house in 5 charts You want control and creativity. You want the benefits of in-house but also the best outside thinking. Now you don’t have to make a choice. With In’nOut (™) you can have the best of both worlds. In-house AIs build on-brand campaigns to order. Control? Certainly, …
Dispatch from an advertising future #7
Ads We Like: Clio Awards 60th anniversary promo features ad icons and pioneers in massive painting We’re 70 this year. To celebrate, we’re unveiling a VR homage to those pioneers of advertising who made our industry the beacon of efficiency and effectiveness it is today. The influencers and memes; the bots that brought real emotion …
Dispatch from an advertising future #6
Football’s tactical switch We’re through to the last selection. I’ve dreamed he’d be signed since before he was born and he’s almost there. Once we saw he wasn’t great with the ball, we put the effort into building up his other sports skills. We made him practice. Hour after hour with his phone. We’re not …
Dispatch from an advertising future #5
Inside Gucci’s Gen Z bet on avatars – the latest chapter in luxury’s digital epiphany I mean no-one. wants to sue their parents, but really! Signing me up with brand in-vitro? Fine. They picked a good brand at the time. See me through school and University. A couple of years as IRL ambassador, OK. But …
Dispatch from an advertising future #4
A map of the brain could help to guess what you’re reading Ever since ‘The Analog Turn’ your customers have been hiding. Paperbacks, podcasts, you’ve not been able to see what they are reading or listening to. Now with SeeingWords(™), you will. Using a network of face cameras we interpret brain signals to decode the …