Facebook acquires neural interface startup CTRL-Labs for its mind-reading wristband “I see you’ve got the full package,” the midwife said, securing the tag around the tiny wrist “The monitor’s there.” They stared at the screen. The language readout wouldn’t kick in yet but the emotion feed was already hypnotic — colours and shapes slipping in …
Category Archives: speculations
Dispatch from an advertising future #24
Three to launch world’s first live holographic ad to promote 5G It no longer felt weird, walking through someone. When everywhere was crowded with non-humans there wasn’t a choice but to sweep through leaving a drop of Holo-content (TM) on his device to pop up later. The Holo-toll. Passing through was consent. He pushed through …
Dispatch from an advertising future #23
The Podcast Analytics Conundrum The new VRaudio earbuds were worth the increased subscription. Sounds to the left of me, jokes to the right, podcasts that had been wallpaper were now binaural journeys. And then there were the extra stats. Heart Rate, stress levels, respiration all changing depending on the podcast episode she was listening to. …
Dispatch from an advertising future #22
Old El Paso uses conversations to power restaurant He’d not made a ‘contribution’ for 15 minutes. The ‘teamometer’ was moving into the orange zone. Power was ebbing away and he needed to “top up for the team” (™). Nodding or noting weren’t enough. He needed a “zig-zag contribution”. They sent the teamometer soaring as the …
Dispatch from an advertising future #21
Interactivity makes DOOH far more effective There was something not quite right. She stopped. In the middle of the street. Her wearable and hearable were still signalling. The pavement, walls and windows were still signalling, a wash of messages that semiotically vibrated in tune with her footsteps and social profile. But amid all the signals …
Dispatch from an advertising future #20
Brand ads on YouTube appear alongside fake cancer cures You know what content gets the views. You need to be where the public are… but you have your brand to think of. Don’t worry. With Highground (TM) we’ll make sure your ad still appears against the most popular content: truthful or ‘fake’. We care about …