https://www.adweek.com/digital/why-ces-has-become-a-must-do-for-marketers-and-agencies/ Memo to all staff. This was a very disappointing CES. We failed to win any of the major Advertising Awards and were too slow with Technsponsive Advertising (™). Our tech-centric entries showcased technologies brilliantly (and sometimes even worked for our brands). To fail to be recognised for that focus is disappointing. The real failure …
Category Archives: speculations
Dispatch from an advertising future #38
https://www.thedrum.com/news/2019/12/10/maurice-saatchi-leads-director-exodus-mc-saatchi-amid-financial-turmoil The industry woke to news that Roy Batty has ‘retired’ from Eliza, the agency he co-founded. Eliza has been in the news as clients and the authorities sought to unpick its complex billing arrangements and the opaque financial instruments that made it so influential. Eliza was the first agency to use AI to manage …
Dispatch from an advertising future #37
https://www.technologyreview.com/s/614863/why-kids-dont-trust-alexa/ Dear Parent Voice teaching assistants have been in our classrooms for some time, helping your children with maths, history and the new gamified PE. I think you’ll agree these extra classroom resources have benefited your children as well as our budget. As children encounter Voice outside school: while travelling, playing and, as our partner …
Dispatch from an advertising future #36
China’s facial recognition rollout reaches into mobile phones, shops and homes Scaremongers had dragged out Orwell; Charlie Brooker and Orientalist tropes but she’d been happy to opt in. It wasn’t just the ease of paying or getting around the Tube. No, it was the small things. She smiled as the newsfeed changed to her favourite …
Dispatch from an advertising future #35
Amnesty International latest to slam surveillance giants Facebook and Google as “incompatible” with human rights The protest had spilled over into the election. The activists had got the passive to act. Candidates who echoed the activists’ demands were sweeping into power. The demands had gone mainstream. Online and offline had blurred as the activists had …
Dispatch from an advertising future #34
https://www.technologyreview.com/2019/11/15/238341/privacy-pew-research-data-collection-big-tech-facebook-google-apple/ She’d stayed longer than planned. It was dark. She could wait until someone was heading her way but why couldn’t she walk her own streets alone? She could call a driverless but it was a nice evening. She made her excuses and as the cold air hit her, she tapped her earpiece: “OK, WatchMe,” …