Sorrell posits post-Brexit UK as home for Google The sky above New Dover was the colour of television, tuned to a dead channel. Its server farms, the “blue birds”, rose over the channel, along the white cliffs. Stuff flowed through the port as never before, at the speed of light; the only barriers the latency …
Category Archives: speculations
Dispatch from an advertising future #18
Bacardi jumps on ASMR bandwagon with ‘Sound of rum’ campaign She no longer paid for Premium but she didn’t mind. The sensory ads didn’t disturb her playlist, they seemed to somehow enhance it. . She knew that the binaural birdsong was surround sound and that the smell of new-mown grass and the feel of the …
Dispatch from an advertising future #17
Diet Coke ‘Do You Do’ campaign anchors the future of brand to ‘lit’ cultural trends She reached for the can from the shelf and stopped herself. She didn’t mind that she’d turned fifty. She still thought of herself as young. She’d been a punk. She liked to swear. She didn’t think her language was middle-aged …
Dispatch from an advertising future #16
A Conspiracy Of Silence He’d served his time, brought real money in, ‘managed’ people. It was his turn. At the table sat the CEO and other made guys. Chris listened: “This ‘thing of ours’ is what comes first in your life, before your blood family.” The CEO pricked the finger Chris used to unlock his …
Dispatch from an advertising future #15
The ‘Digital Token’: Proving Experiential Works Ever since the start of the ‘experience economy’ people have avoided your tracking. ‘Experience burners’ share disposable devices to stay connected on a burner network while within range of your experience sensors. Data stopped flowing, ROI became opaque, clients became suspicious. But now there is Data Turf (TM). Lay …
Dispatch from an advertising future #14
Amazon is apparently testing a system that lets you pay by scanning your hand He had to stop. But when he told stories he was animated. At the match he saluted his team. At a gig he punched the air. But he was getting bombarded. When he was out and about, or within sight of …