Dispatch from an advertising future #125

https://www.warc.com/newsandopinion/news/share-of-search-can-predict-market-share/44232 They’d decided early on to get her one. The more she’d be able to say she knew or at least demonstrate she could find, the better. At the start of New Schooling, they’d been expensive but then the Company offered them for free. Her ‘learning facilitator’ was impressed with her SoS (speed of search). …

Dispatch from an advertisng future #81

https://interestingengineering.com/google-lens-announces-new-homework-filter-solves-math-problems-with-photo “Learning moments” had changed recently. As the “new normal” was imposed on the schools, and the new National Curriculum and assessment framework had been rolled out, teachers had been programmed to stress STEM skills but, as the remaining industries demanded a creative workforce, there’d been a new emphasis on critical and philosophical “moments”. Questions …

Dispatch from an advertising future #61

https://www.technologyreview.com/2020/06/12/1003475/facebooks-deepfake-detection-challenge-neural-network-ai/ It was an opportunity. Even if she wasn’t taking another year out to see if the University was going to bring back classrooms, she’d have taken the internship. She’d get to work with the power of massive AI and machine learning whirring in the background (or so she imagined) and on something worthwhile – …

Dispatch from an advertising future #55

https://www.thedrum.com/news/2020/05/04/esports-prepared-the-coming-influx-freed-up-marketing-spend Home schooling had been going a lot better since the move to vocational. There was no doubt Chris was putting the hours in. Networked with her group she threw herself into every session. The Academy watched as Chris’ results were updated. Its ‘brand partner’ would be delighted. Chris’ class was on track for great …

Dispatch from an advertising future #45

https://www.theguardian.com/technology/2020/feb/16/ai-systems-claiming-to-read-emotions-pose-discrimination-risks It had been hard work. Maths wasn’t like that when she was at school… but then again, her parents hadn’t helped her with homework. They’d stared at the problem and asked the video assistant for help. Sam had tried to explain but she’d just scowled, like when Sam had made a bad joke to …

Dispatch from an advertising future #40

https://www.adweek.com/retail/experiences-future-retail-las-vegas-complex-area51-test/ I mean really, they should get a life. They’re there almost every day. They dress up to go. They’re always arranging to go there. They meet their friends. Their Instagram is full of it. I suggested going out on Friday after school and what did they want to do? Go to the Mall. When …