https://www.ft.com/content/006ebaf6-a76c-4257-a343-f1db1f7b39e7 English schools turn to AI to help students catch up after Covid It happens every September. I remember. As I meet the new class, I remember the ones who have moved on, My boys. I remember them all, of course I do. It’s my job. I can recall their faces as well as their …
Author Archives: praxis
Dispatch from an advertising futures #173
https://www.technologyreview.com/2021/08/15/1031804/digital-beauty-filters-photoshop-photo-editing-colorism-racism/ It’s all wrong. I look wrong. I mean, look! They’re just more attractive, more together, more real… just more. Who would you want to meet? Who would you want to talk to? Who would you want to..? I’m just not right. I have to be out there but when I’m out there, I’m so …
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Dispatch from an advertising future #172
https://www.adweek.com/commerce/times-square-set-to-host-digital-billboard-featuring-nft-content/ Security has been tight. So tight, we’ve had to work on it back in the office. Everyone is under an NDA of course and each part of the team has been isolated so no-one has access to the full thing apart from the client and, even there, only selected people and systems have the …
Dispatch from an advertising future #171
https://digiday.com/marketing/google-switch-floc-cookie-replacement-fingerprinting-potential/ We make a big thing of it in my family. The Choosing. To be honest I don’t get to choose, it’s a family thing. Topics are passed down in our family and woe betide you if you try and pick something outside. “Tradition”, I’m reminded. We have this lame ceremony thing where I have …
Dispatch from an advertising future #170
https://www.campaignlive.com/article/youtube-launches-shorts-campaign-compete-tiktok/1724457 They’d got used to textspeak. Even those strange little pictures she’d added to everything, they’d learned to read them. A different language but they’d picked it up. They’d had to if they were going to “follow” her. And as parents, that was their responsibility. It wasn’t spying, it was following. But this was new. …
Dispatch from an advert future #169
https://www.independent.co.uk/life-style/gadgets-and-tech/spacex-satellite-ads-elon-musk-spacex-gec-b1899373.html He watched the news. “Refugees” had been something from far away. Now people like him were crammed onto ferries fleeing apocalyptic flames. These people took photos with phones like his, watched the unfolding disaster on tablets like his. They were leaving cities like his, homes like his, with children like his. This was a …