https://digiday.com/marketing/why-companies-are-using-virtual-concerts-to-introduce-their-users-to-the-metaverse/ Why companies are using virtual concerts to introduce their users to the metaverse The company picnic was always a highlight… that’s what the newsletter said. Part team-building exercise; part CSR, part Instagrammable moments set-up, this year’s event would be special, we are told. After the years of Zoom events, it would be great to …
Author Archives: praxis
Dispatch from an advertising future #192
https://www.engadget.com/apple-music-dynamic-head-tracking-155139219.html Dynamic head tracking is now available in Apple Music Their eyes darted around. From side to side: watching for obstructions or taking in the view, the traffic, that passer by, that pigeon. Some had it down to a fine art. Peripheral vision became a new skill. But they all walked awkwardly, stiff, their heads …
Dispatch from an advertising future #191
https://digiday.com/marketing/sliding-door-moments-how-will-hybrid-working-trend-affect-office-romances/ ‘Sliding door moments’: How will hybrid working trend affect office romances? How did I meet your mother? It was during The Fourth Great Lockdown. It was all new then. In The Before people had travelled to buildings to work but then the First Great Pandemic hit and everything changed. I worked in a first …
Dispatch from an advertising future #190
https://www.allkpop.com/article/2021/09/social-media-influencer-model-created-from-artificial-intelligence-lands-100-sponsorships Social media influencer/model created from artificial intelligence lands 100 sponsorships I love her. I mean who wouldn’t? “Influencer” doesn’t even cover it. She’s everything I want to be. I’m new to all this but she’s the model. You only have to look. Everything just, you know… right. That real presence. No wonder she’s got …
Dispatch from an advertising future #189
https://www.axios.com/facebook-ray-ban-wayfarer-stories-5f113bfa-797f-4e2d-b99c-7d65a8726607.html Facebook, Ray-Ban debut picture-taking smart glasses She was exhausted. She closed the door and collapsed. It was quiet. She stopped smiling, finally. Her face ached. Her mind ached. She looked around to check none of her devices were on and scowled, just for the fun of it. She’d been used to curating her own …
Dispatch from an advertising future #188
https://www.theguardian.com/technology/2021/sep/08/study-finds-growing-government-use-of-sensitive-data-to-nudge-behaviour Study finds growing government use of sensitive data to ‘nudge’ behaviour They keep saying we’ve “missed out”. There must be some master timetable somewhere that says “this has to be learned on the third Tuesday in February.” When we didn’t have a class on that third Tuesday, all hell broke loose. They said there’d …