How to redress agencies’ London-centricity https://www.warc.com/content/feed/how-to-redress-agencies-london-centricity/en-gb/5265 His guide was waiting for him as he got out. He looked around as he checked the locks. She waited patiently. They always did this. Never sure they’d done it. Never convinced it was enough. She knew the sort. Not bad, just ignorant, out of his depth because he …
Author Archives: praxis
Dispatch from an advertising future #203
Amazon is opening a real-world clothing store with high-tech fitting rooms https://www.cnbc.com/2022/01/20/amazon-opening-new-apparel-store-amazon-style-with-fitting-rooms.html The fitting room’s lights shifted hue as the hatch slid open and she took out the outfit. Pristine. Folded. The ribbon’s bow smiled up at her. The playlist she had planned for the party sounded softly around the space. Not background, just environment. …
Dispatch from an advertising future #203
The titans of the metaverse have a bandwidth issue https://www.ft.com/content/09d244a2-34a2-4f62-9747-5064d76cb286 When she stuttered, they laughed. That made the stutter worse. The more they piled on, surrounded her, sharing jokes, making memes the more she stuttered. It wasn’t her fault. She’d stuttered since she was a kid, in primary school, when she’d been playing with the …
Dispatch from an advertising future #202
Walmart is quietly preparing to enter the metaverse https://www.cnbc.com/2022/01/16/walmart-is-quietly-preparing-to-enter-the-metaverse.html School’s about fitting in. It always has been, my dad says. Apparently he had a tough time because he didn’t have the right shoes or something. He begged gran to get him the right model. At least he knew which shoes he needed. If all the …
Dispatch from an advertising future #201
What the new normal looks like: Google data https://www.warc.com/content/feed/what-the-new-normal-looks-like-google-data/en-GB/5144 He’d never thought about therapy in The Before. He’d had ups and downs of course but that world that was now long gone seemed to just carry him along. But he’d realised in the latest wave that he needed help. He remembered, as he sat in …
Dispatch from an advertising future #200
Jeff Bezos’ Montessori-inspired free preschools will expand to Texas https://www.geekwire.com/2022/jeff-bezos-montessori-inspired-free-preschools-will-expand-to-texas/ The school bag was packed and waiting on the step as they left the house. She looked inside as the self-drive drew up. The nutritionally-balanced lunch was perfectly personalised to that morning’s readouts She couldn’t help feeling disappointed the hack hadn’t worked. Still low sugar. …