https://www.youtube.com/watch?v=QX2XCBH-6zQ As we emerge into Normal 2.0, it is time to think again about our position in the new marketplace. As you know, from last week’s “fireside chat”, we have said goodbye to a number of valued friends as we have doubled down on leveraging our OmniAI system within the creative process. We have also …
Category Archives: speculations
Dispatch from an advertising future #133
https://www.theverge.com/2020/10/27/21537286/microsoft-teams-115-million-daily-active-users-stats She looked at her desk, checking the time. Three minutes until the first meeting of the day. Yes, everything was in place. Since she’d moved the monitor, she had a bit more room to fit everything in. The new camera should make it easier too. A slightly wider angle giving her a bit more …
Dispatch from an advertising future #132
https://www.ft.com/content/d9e18a02-3c86-48eb-80a4-47cdaa71941a He was a flâneur. He wandered the city. He’d done it in The Before allowing himself to be carried along with the crowd. No aims just strolling, seeing. Psychogeographic purists had rejected the glasses claiming the feeds destroyed the chance encounter and random meanderings of thought and sight. He loved them. He called them …
Dispatch from an advertising future #131
https://www.warc.com/newsandopinion/news/cannes-lions-offers-best-practices-for-lo-fi-content/44267 You’ll have seen Chris’ message after the client saw the work. I am sure you were as shocked as I was. To have such a stinging attack from a long-standing partner hurt us all. And it should. Chris was right. Message, story, idea: all great, but execution? The technical quality just was not there. …
Dispatch from an advertising future #130
https://www.theverge.com/2020/10/21/21526567/facebook-neighborhoods-feature-mini-social-network-sharing-test The Episode wasn’t all bad. With her tracker warning her of the borders of her 3S (“Social Safe Space”), she had her privacy and security. She knew where she could go and what she could do, as did everyone else each within their invisible fence. The Government had subcontracted the trackers to The Company …
Dispatch from an advertising future #129
https://www.technologyreview.com/2020/10/21/1011038/aocs-among-us-livestream-hints-at-twitchs-political-power/ You have been the face of our brand since before I joined the company. It feels like generations of our customers have come to know and love our brand through coming to know you. Whether it was the original TV ads or those early web experiments right through to our successful micro-films series. Your …