https://www.engadget.com/google-ar-cloud-anchors-shared-experiences-153257346.html Welcome. We may be distributed but we’re first and foremost a team. Back in The Before – when I joined – all new recruits met for a Community Action day. We went out into our community and picked up what was called “litter” or scrubbed out graffiti. Well, we’re re-inventing that tradition. Today, wherever …
Category Archives: speculations
Dispatch from an advertising future #121
https://www.adweek.com/brand-marketing/shoppers-adapting-miss-retail/ The doors opened and she felt the familiar rush, the endless possibilities of a teen spending Saturdays hanging out, mixed with the adult feeling she could remake her world again with just a bit of spending. It was partly looking in different shops and displays – the retail gaze, shopophilia. But it was also …
Dispatch from an advertising future #120
https://www.technologyreview.com/2020/10/07/1009499/telepath-wants-to-enforce-kindness-can-that-ever-work/ The doctor had prescribed it after the last ‘episode’. His band had alerted his employer who had passed it on. When he was called in, he was ‘offered’ it. They said it was better than drugs, but he knew it was a money thing. He didn’t have a choice so he joined. He had …
Dispatch from an advertising future #119
https://www.vox.com/the-goods/21459677/tiktok-house-la-hype-sway-girls-in-the-valley Dear Mum. Don’t worry, I’m here. I told you it would be OK. I was right about this place. It’s amazing. The decorations are crazy, they look so good on camera. There’s mad furniture, a gym and I get to pick how my room looks and they just sort it. And the equipment? There’s …
Dispatch from an advertising future #118
https://www.forbes.com/sites/davidbressan/2020/09/30/for-the-first-time-scientists-successfully-extract-dna-from-insects-embedded-in-tree-resin/#656df17f1445 Some remembered that day, when the legislation hit and server farms were powered down. Stories were still told of the powerful algorithms that had roamed the world. Kids had toys. There’d been films, documentaries and VR reconstructions. But they were extinct, apart from a few bits. They were just tiny fragments. They had been preserved …
Dispatches from an advertising future #117
https://adage.com/article/special-report-40-under-40/ad-ages-list-40-people-under-age-40-shaping-marketing-media-and-agency-industries/2285111 I’d like to thank all those who made this possible. We’re a youth-centred industry but there are many older colleagues without whom I would not be on this awards call today. I’ve been lucky to work for some of the greats in the industry, real Ad Men and Ad Women who knew the job …
Continue reading “Dispatches from an advertising future #117”