https://www.digitaltrends.com/features/envisics-ar-windshield-technology/ Traffic was back to a new normal. Crawling, then frantic overtaking, undertaking, catch-up. He felt the stop start seep into his mood. As he tensed, the seat changed its support, the news channel chose different stories and it began. Barely perceptible, the circles gently pulsed, mirroring the new stories’ sentences. As they slowed, the …
Category Archives: speculations
Dispatch from an advertising future #127
https://www.warc.com/newsandopinion/news/how-to-build-a-fair-algorithm/44241 I like starting a new job. I know some find it stressful, integrating into new business and systems but I’ve worked in lots of places, fitted into lots of systems and just… well worked. Tell me where you want me and I’ll get started. Not here… oh no! I have to have ‘training’- “reprogramming” …
Dispatch from an advertising future #126
https://www.theverge.com/2020/10/15/21518182/google-new-hum-to-search-feature-identify-song-machine-learning It was liminal. On the edge of consciousness, the tip of his tongue. It must have been something he saw or heard yesterday and now it was like a nagging loose tooth he couldn’t help worrying. He couldn’t do anything about it until his break, he told himself, his work devices were locked until …
Dispatch from an advertising future #125
https://www.warc.com/newsandopinion/news/share-of-search-can-predict-market-share/44232 They’d decided early on to get her one. The more she’d be able to say she knew or at least demonstrate she could find, the better. At the start of New Schooling, they’d been expensive but then the Company offered them for free. Her ‘learning facilitator’ was impressed with her SoS (speed of search). …
Dispatch from an advertising future #124
https://www.adweek.com/agencies/havas-launches-customer-experience-network/ The “people formerly known as customers” have always been at the heart of our work for clients. In The Before, we prided ourselves on not just knowing them through data, but really understanding them. Things have changed. People have changed. Home Space Blur; Circuitbreak Compression; Stop-Start socialising; Lockdown Syndrome have all had their effects. …
Dispatch from an advertising future #123
https://www.ft.com/content/b50d22ec-db98-4891-86da-af34f06d1cb1 I need to update our About Us page. New pictures. I feel we need to appear younger, but somehow more serious. We’re trying to position ourselves as a business service. We’re not the scrappy disruptor any more. We’re not a big team – although I might consider adding a couple of new faces. Our …