He left his avatar by the water cooler: conversation set to “football”, style on “witty”. He left the dining room table and went to the kitchen. When he got back he checked the “overheard” and added the fragments to his Office Graph. A new link lit up. https://digiday.com/marketing/bringing-serendipity-back-to-the-office/ He looked deep into it. It was …
Category Archives: speculations
Dispatch from an advertising future #64
https://singularityhub.com/2020/07/01/a-highway-to-smell-how-scientists-used-light-to-incept-smell-in-mice/ She was being good. Waiting in line. Moving from one pavement sticker to another. The line was moving slowly but the masked and gloved doorman was letting people in, gradually. She was on her phone of course, swiping through posts, adding data points to her profile as she waited. The shop windows played cheery …
Micro-speculations: w/c 29/6/20
The flaneur walked behind his turtle, which glitched as they passed the sensor. The algorithms in the pavement ran and reran the data looking for patterns. The sensors looked for the fault. https://www.thedrum.com/news/2020/06/30/will-our-cities-be-smarter-after-lockdown It was the sound of summer. The ‘Mister Offer Jingle’ sounded around the streets, bringing people excitedly out of their houses… “I …
Dispatch from an advertising future #63
https://www.engadget.com/ai-recreates-painting-techniques-of-famous-artists-022923128.html The package wasn’t bad. Lump sum, pension, even options. Bearing in mind the numbers he’d seen ‘let go’ with less ceremony and security, he wasn’t grumbling. He’d been thinking about that novel anyway. The Zoom farewell party was set, the courier had been round for the Aeron. All he had to do was spend …
Micro-speculations: w/c 22/06/20
The ad pleaded on the big screen. Needy, it hailed her across the room, teasing the mobile from her pocket. As she touched the offer code the TV narrator perceptibly relaxed. She felt like she’d donated. https://adage.com/article/special-report-newfronts/hulu-introduces-transactional-ad-format-newfront-pitch/2263191 It wasn’t fair that she had to do it all. Why not her brother? Simply not fair. She …
Dispatch from an advertising future #62
https://www.warc.com/newsandopinion/news/amazons-twitch-to-show-premier-league-games/43760 He dialled the crowd up to 11 as his team swarmed up-field. He swung the view around to follow the forwards, swooping, hovering. The pass found the wing, past two defenders he hoisted a cross into the box, where… into the keeper’s arms. He reached for his beer with one hand and his controller …