https://www.technologyreview.com/2020/05/14/1001716/ai-chatbots-take-call-center-jobs-during-coronavirus-pandemic/ “Mr Smith, of course, let me put you through…” “John, good to hear from you… It’s going well, very well… Research is showing that the idea will get real cut-through… Latest figures? Of course I’ll send them through… Let me put you onto creative…” “John, good to hear from you… It’s going well, very …
Category Archives: speculations
Dispatch from an advertising future #56
https://www.theweek.com/speedreads/913593/terrifying-mechanical-dog-now-stalking-singapore-park-make-sure-people-stay-properly-distant Her dog backed away, ran back to the bench. It followed, bounding in an ‘uncanny valley” sort of way. The “stay alert” jingle at a pitch designed to gently annoy. She put the lid back on her coffee and stood to leave. The panel on the creature’s side lit up, first the familiar blue …
Dispatch from an advertising future #55
https://www.thedrum.com/news/2020/05/04/esports-prepared-the-coming-influx-freed-up-marketing-spend Home schooling had been going a lot better since the move to vocational. There was no doubt Chris was putting the hours in. Networked with her group she threw herself into every session. The Academy watched as Chris’ results were updated. Its ‘brand partner’ would be delighted. Chris’ class was on track for great …
Dispatch from an advertising future #54
https://www.campaignlive.co.uk/article/skills-going-demand-ad-industry-recovers/1680802 Helen. I disagree, I think she’s just what we need. You’re right to think of the team. Our studio has long been a creative hub. Remember that Champagne feature about our fussball table? Happy days. Our guys bantering, bouncing off each other. The pranks. Late nights. We never needed team-building days. We agree she …
Dispatch from an advertising future #53
https://www.warc.com/newsandopinion/news/during-covid-19-brand-purpose-demands-solutions/43431 The Doctor had a moment before it all began again to check messages. Before all this, she was used to drugs companies’ offers of all-expenses-paid trips. Messages from spin doctors wanting to set up photo-ops for politicians of all stripes. She’d felt good at how quickly she could diagnose and dispatch. Delete. Delete. Delete. …
Dispatch from an advertising future #52
https://www.warc.com/newsandopinion/news/theageofthedigitalpitchishereandadagenciessaytheyreready/43448 Don shared his screen and began: “Technology is a glittering lure…” The other windows fell silent apart from the occasional toddler’s cry in the background. Across the city, laptop screens lit the faces of the men and women in corner ‘offices’ claimed from spouses and home schooling children. Slide wipes and sounds echoed the …