I contributed five interlinked speculations to the very fine Isolated lockdown talks (don’t forget to donate). The video is here: The 100 word stories, here: Dispatches from the New Normal The New Gen She hadn’t even had a graduation. No -one had for three years. No silly dressing up or chance to compare overdrafts. She …
Category Archives: speculations
Dispatch from an advertising future #73
https://voicebot.ai/2020/07/31/this-fashion-tech-pioneer-is-animating-face-masks-with-voice-responsive-leds/ The rich had ad-free masks, the poor were hacking them and running #notonmyface slogans. Even those campaigns that were running weren’t effective. Evidence showed people had rediscovered eye contact. The Public Private Health Partnerships programme had ensured universal access to masks but the Department was worried as the agency gave its report. Brands still …
Dispatch from an advertising future #72
https://appleinsider.com/articles/20/07/30/apple-glass-users-may-be-able-to-manipulate-ar-images-with-any-real-object He’d never touched plastic. They’d been Hyggists before he’d been born. They’d seen simulations of child-raising during The Waste. Landfill mountains of the discarded paraphernalia of growing up… the toys! They’d read Speck’s Sustainable Sense Book of Baby and Child Care. Their family trod gently. So, on his birthday he got a block. Bamboo. …
Dispatch from an advertising future #71
https://techcrunch.com/2020/07/28/advertima-rings-up-17-5m-for-computer-vision-powered-behavioral-analytics-for-in-store-retail He took a deep breath in as the doors opened. It wasn’t the gently encouraging signage that appeared as he passed, or the patronising, approving messages that appeared on his trolley when he chose the ‘right’ things. He didn’t even mind the way the prices changed under the words: “This week you lost five …
Dispatch from an advertising future #70
https://www.theguardian.com/technology/2020/jul/29/tech-hearings-facebook-mark-zuckerberg-amazon-jeff-bezos-apple-tim-cook-google-sundar-pichai-congress The politicians sat in rows remembering the physical etiquette of the committee, after years of virtual meetings. The “techwraiths” lined up with their DeepMinds. @AOC, a veteran of “looking them in the eyes” had demanded they appear in-person but she couldn’t stop them bringing “advisors”. The agenda progressed as normal: opening moves, middlegame gambits, …
Dispatch from an advertising futures #69
https://scitechdaily.com/mit-dream-research-interacts-directly-with-an-individuals-dreaming-brain-and-manipulates-the-content/ Ever since the ban, we’ve asked to be treated as creatives. Artists, authors, filmmakers have all been allowed in. We’ve not. We presented our award-winning work; research that showed people loved our content,showed our cultural impact. We made a strong case that we were a Creative Industry. But still the ban. No commercial dream …