The family gathered around the glowing panel. Shared quality tellytime. School tablet set aside, the kids leaned back. Zoomed out, the parents mono-tasked. The box balanced, watching body language and expressions as an algorithm auctioned dynamic spots. warc.com/newsandopinion… She held the phone at arm’s length as she’d done since she was a child. She fixed …
Category Archives: speculations
Dispatch from an advertising future #61
https://www.technologyreview.com/2020/06/12/1003475/facebooks-deepfake-detection-challenge-neural-network-ai/ It was an opportunity. Even if she wasn’t taking another year out to see if the University was going to bring back classrooms, she’d have taken the internship. She’d get to work with the power of massive AI and machine learning whirring in the background (or so she imagined) and on something worthwhile – …
Dispatch from an advertising future #60
https://adage.com/article/datacenter/more-950-brands-participated-blackout-tuesday-instagram-plus-latest-jobs-numbers-context-datacenter/2260916 Be ready. Be relevant. Be Redraw (™) As brands we all know we must wear our purpose in full view. Your logo and your avatar are not fixed brand assets, they are live conversation vectors and at Redraw (™) we’re here to ensure they remain relevant and ready for the next purpose opportunity. We …
Dispatch from an advertising future #59
https://adage.com/article/cmo-strategy/nike-says-dont-do-it-when-it-comes-racism-reaction-george-floyds-death/2260081 The scanner alert sounded. The threshold had been reached and the Critical Buzz (™) system kicked in. She remembered Weegee the 1930s “ambulance chasing” photographer waiting by his police radio scanner, ready to pounce on a story. She pulled up the screen and the system mapped the possible positions on the news story and …
Dispatch from an advertising future #58
https://www.theverge.com/2020/5/22/21266251/nvidia-ai-gamegan-recreate-pac-man-virutal-environment Some of my colleagues get the cool gig: Cannes, watching hours of case studies, reading entries. They don’t have a glass of rosé, but they do get to hang with the creatives and then pitch their ideas. Even my colleagues in the studio get to show off. They watch and listen to the teams …
Dispatch from an advertising future #33
The age of mass electric motoring is here. But is the world ready? The upgrade had been worth it. That throaty roar of a V8 reminded him of Top Gear in its heyday. But he missed other things: the petrol station shop. He missed the snacks and cans of Red Bull; the chamois leathers; the …