https://www.theguardian.com/technology/2020/feb/16/ai-systems-claiming-to-read-emotions-pose-discrimination-risks It had been hard work. Maths wasn’t like that when she was at school… but then again, her parents hadn’t helped her with homework. They’d stared at the problem and asked the video assistant for help. Sam had tried to explain but she’d just scowled, like when Sam had made a bad joke to …
Category Archives: speculations
Dispatch from an Advertising Future #44
https://www.campaignlive.co.uk/article/adrian-holmes-partners-industry-veterans-launch-londons-oldest-agency/1673225 We put the band back together. In our industry, players move. Variety may be the spice of life but sometimes people just want the original lineup, the gig they remember. Here at Reunion (™) we make that gig happen. Our brands want the lineup they remember, the one that made the hits. Let us …
Dispatch from an advertising future #43
https://voicebot.ai/2020/01/28/facebook-makes-new-99-99-ai-navigation-model-open-source/ The playlist filled the room as soon as the new soundbar found the network. The music swept around the room creating the sort of soundstage Alex’s father had needed endless speakers and wires to create. And he’d had to get up to ‘change the disc’. She smiled and said “TV” and as the music …
Dispatch from an advertising future #42
https://www.thedrum.com/news/2020/01/27/ee-marries-high-fashion-and-hi-tech-bafta-showpiece https://www.campaignlive.co.uk/article/chelsea-fc-unveils-three-next-shirt-sponsor/1671909 The team ran onto the pitch: home team in white; away in green. He raised his phone in salute as the crowd got to its feet. The kit lit up with travel brands’ logos and the offer ad swept across the players as they stood for the anthems. His adblocker usually stopped trackers …
Dispatch from an advertising future #41
https://www.bloomberg.com/news/articles/2020-01-18/amazon-plans-terminals-which-allow-payments-by-wave-of-hand-dj She paid and took their coffees. It always felt religious. A laying on of hands, she thought. She was prevaricating. A deep breath and she turned from the counter. This was no big deal. Look he was smiling. She smiled back. That sent the right signals. She was cool, in control. She put the …
Dispatch from an advertising future #40
https://www.adweek.com/retail/experiences-future-retail-las-vegas-complex-area51-test/ I mean really, they should get a life. They’re there almost every day. They dress up to go. They’re always arranging to go there. They meet their friends. Their Instagram is full of it. I suggested going out on Friday after school and what did they want to do? Go to the Mall. When …