https://www.thedrum.com/news/2020/03/27/bbc-rejigs-thick-it-alan-partridge-and-mighty-boosh-clips-with-stay-home-message He’d never been the most popular person in the office, until now. A bit of a geek. He’d never been at the top of the email chain when it came to socialising. He was never sure whether they’d ever really noticed he was there, until he wasn’t and neither were they. And most importantly, …
Category Archives: speculations
Dispatch from an advertising future #50
https://www.thedrum.com/news/2020/03/20/even-better-the-real-thing-meet-the-virtual-influencers-taking-over-your-feeds He was glad the lockdown was still in place. It meant he couldn’t go out and so didn’t need to put on a disguise just to leave his flat. He could just sit at home and work. His face was more popular than ever as his followers whiled away time being ‘influenced’ by him. …
Dispatch from an advertising future #49
https://www.thedrum.com/opinion/2020/03/13/mental-wellbeing-within-agencies-flexibility-and-stability It popped up in the lower right corner. Two googly eyes on an animated clip. “Hello there!” Cheery chirruped, “just checking in.” It raised an animated eyebrow and nodded at the time. “Now you’ve finished with the client, let’s Cheerypause (™),” it said. She sighed. Since home had become office, the laptop had become …
Dispatch from an advertising future #48
https://www.warc.com/newsandopinion/news/eurosportbuildsbiometricbenchmarks/43318 The good thing about a conference in a cinema was the seats. They’d been designed for comfort: blockbuster, popcorn comfort. Cup holder on the left, emotion panel on the right. She settled in for the first of her boss’ two appearances that year. She knew what she had to do. She took a deep …
Dispatch from an Advertising Future #47
https://www.technologyreview.com/s/615302/how-coronavirus-turned-the-dystopian-joke-of-faceid-masks-into-a-reality/ Life was more difficult since the outbreak. She’d had to reprogramme the phone security apps and the algorithms were taking some time to recognise her muffled speech. But where she really noticed it was when she was out. She’d got used to being recognised. Knowing her coffee would be ready when she got to …
Dispatch from an Advertising Future #46
https://www.thedrum.com/news/2020/02/24/singapore-based-dark-kitchen-uses-ai-craft-menu-based-consumers-needs https://adage.com/article/advertising/brands-line-respond-burger-kings-moldy-whopper-campaign/2238481 They called it a Dark Agency, but the screens and dataflows gave the container an eerie glow. When teams swapped shifts they blinked as their eyes adjusted. The Order came in on one screen. She turned to the Creative Intelligence (™) feed and read off datapoints. ‘Suggested’ CI (™) assets flowed onto her …