https://adage.com/article/digital/agencies-partner-unlock-data-and-get-smarter-about-amazon/2278111 The panel in the anonymous door slid open. Dark eyes scanned him. It slammed shut and the door opened. The corridor was dark but there were sounds coming from the windowless room at the end. Cooling fans and keyboards. They sat around the table, tablets glowing. Each of them had their minder. Just behind, …
Tag Archives: Amazon
Dispatch from an advertising future #94
https://www.engadget.com/amazon-prime-air-faa-approval-drone-delivery-trials-142035317.htm As the drone approached, the playlist faded out and the familiar voice gave a ‘time of arrival’- there was never anything “estimated”. He’d paid extra to opt out of the follow-on upsell adverts, but he couldn’t turn off the earworm jingles behind the announcement. His sigh was picked up and logged, the data sent …
Dispatch from an advertising future #90
https://www.engadget.com/amazon-ar-shopping-furniture-home-decor-171005257.html This was the last place on their list. The advert said ‘apartment’. Bearing in mind how much time she’d spend in it, with most university activities in a “blended environment”, she preferred the English word ‘flat’. It seemed to sum up the dull, lifeless couple of rooms. They looked at each other as the …
Dispatch from an advertising future #70
https://www.theguardian.com/technology/2020/jul/29/tech-hearings-facebook-mark-zuckerberg-amazon-jeff-bezos-apple-tim-cook-google-sundar-pichai-congress The politicians sat in rows remembering the physical etiquette of the committee, after years of virtual meetings. The “techwraiths” lined up with their DeepMinds. @AOC, a veteran of “looking them in the eyes” had demanded they appear in-person but she couldn’t stop them bringing “advisors”. The agenda progressed as normal: opening moves, middlegame gambits, …
Dispatch from an advertising future #33
The age of mass electric motoring is here. But is the world ready? The upgrade had been worth it. That throaty roar of a V8 reminded him of Top Gear in its heyday. But he missed other things: the petrol station shop. He missed the snacks and cans of Red Bull; the chamois leathers; the …
Dispatch from an advertising future #37
https://www.technologyreview.com/s/614863/why-kids-dont-trust-alexa/ Dear Parent Voice teaching assistants have been in our classrooms for some time, helping your children with maths, history and the new gamified PE. I think you’ll agree these extra classroom resources have benefited your children as well as our budget. As children encounter Voice outside school: while travelling, playing and, as our partner …