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Tag Archives: wellness
Dispatch from an advertising future #48
https://www.warc.com/newsandopinion/news/eurosportbuildsbiometricbenchmarks/43318 The good thing about a conference in a cinema was the seats. They’d been designed for comfort: blockbuster, popcorn comfort. Cup holder on the left, emotion panel on the right. She settled in for the first of her boss’ two appearances that year. She knew what she had to do. She took a deep …
Dispatch from an advertising future #45
https://www.theguardian.com/technology/2020/feb/16/ai-systems-claiming-to-read-emotions-pose-discrimination-risks It had been hard work. Maths wasn’t like that when she was at school… but then again, her parents hadn’t helped her with homework. They’d stared at the problem and asked the video assistant for help. Sam had tried to explain but she’d just scowled, like when Sam had made a bad joke to …
Dispatch from an advertising future #30
Taxi-Top Startup Firefly Can Now Target Ads Based on Weather It hadn’t been a good day. His StressBit was pulsing yellow as his StressPods moved from ambient to the StressPlaylist the company had loaded after his last appraisal. If he could get to white, he could switch it back to The Killers. Perhaps before the …
Dispatch from an advertising future #26
Wonder how long before that Pret 'menu exploration' board becomes an self service ordering panel? pic.twitter.com/hEOpjrftpx — Liam Brennan (@LCBrennan) September 28, 2019 She ducked into the coffee shop to wait for the self-drive. She placed her panel on the screen and the screen came to life: “Chris, hi. Your usual? judging by your stress …
Dispatch from an advertising future #23
The Podcast Analytics Conundrum The new VRaudio earbuds were worth the increased subscription. Sounds to the left of me, jokes to the right, podcasts that had been wallpaper were now binaural journeys. And then there were the extra stats. Heart Rate, stress levels, respiration all changing depending on the podcast episode she was listening to. …