Dispatch from an advertising future #141

https://www.theverge.com/2020/11/7/21553998/netflix-linear-channel-france-streaming-cable-tv He didn’t get headaches any more. He slept better. The doctor said the wearable was posting data “in the right zone”. He felt better, calmer. They reminded him of the glasses he’d worn as a kid to help with his dyslexia. Tinted a cool John Lennon colour, they’d helped stop the words buzzing. These …

Dispatch from an advertising future #135

https://www.engadget.com/amazon-dash-smart-shelf-20-dollar-scale-reorder-products-163254718.html When people came round, she always made sure she showed it off. Her favourite room. “It’s like something from a movie,” they’d say, “so retro”. She’d even bought a wheeled ladder that slid silently along the stacks. She’d ostentatiously climb it and move along a little to pull one out to show off the …

Dispatch from an advertising future #126

https://www.theverge.com/2020/10/15/21518182/google-new-hum-to-search-feature-identify-song-machine-learning It was liminal. On the edge of consciousness, the tip of his tongue. It must have been something he saw or heard yesterday and now it was like a nagging loose tooth he couldn’t help worrying. He couldn’t do anything about it until his break, he told himself, his work devices were locked until …

Dispatch from an advertising future #121

https://www.adweek.com/brand-marketing/shoppers-adapting-miss-retail/ The doors opened and she felt the familiar rush, the endless possibilities of a teen spending Saturdays hanging out, mixed with the adult feeling she could remake her world again with just a bit of spending. It was partly looking in different shops and displays – the retail gaze, shopophilia. But it was also …

Dispatches from an advertising future #108

https://www.thedrum.com/opinion/2020/09/22/amazon-launches-luxury-store-will-luxury-brands-buy-it We’ve spent a long time being exclusive. We’re careful not to say anything about ‘The Public’, but they know and we know, we’re different. Well we all knew. Now? It was bad enough when management embraced ‘social media’ – the very name! I bit my tongue. Then they ignored the real shows and spent …

Dispatch from an advertising future #100

https://newatlas.com/wearables/soft-artificial-muscles-haptic-feedback-glove/ Lucy ran her hands through her wardrobe, caressing old outfits with memories woven into the textures. It wasn’t that she was going out. Lucy never went out. No-one went ‘out’. “Out” was The Before. Then shops were a treasure trove of possibilities: colours and shapes, but above all feel. Silk, satin, cashmere… even the …