Dispatch from an advertising future #82

https://newatlas.com/computers/parolees-tracked-artificial-intelligence-prevent-recidivism/

Talent is back in demand again and you’re back worrying about your best people leaving, and understanding why? With Churn (™) we give you hard data to work with. Integrate Churn (™) into your wellness programme (we work with all the major wearable platforms) and we’ll tell you when someone’s thinking of leaving so you can counter-offer early. And with Churn+ (™) you can follow your talent to her new job. With our industry-wide reach, you can bid for work-emotion data as she settles in, giving you rich insights into her new role and early warning signals of ChurnRegret (™).

Dispatch from an advertisng future #81

https://interestingengineering.com/google-lens-announces-new-homework-filter-solves-math-problems-with-photo

“Learning moments” had changed recently. As the “new normal” was imposed on the schools, and the new National Curriculum and assessment framework had been rolled out, teachers had been programmed to stress STEM skills but, as the remaining industries demanded a creative workforce, there’d been a new emphasis on critical and philosophical “moments”. Questions were more “why?” Acceptable responses became more thought full and discursive. She adjusted her glasses and looked at the question. The lens recognised the Ring of Gyges and began the dialogue on injustice. Her eyes darted looking for the answer button. It had been there earlier.

Dispatch from an advertising future #80

https://www.gizmodo.co.uk/2020/08/the-bbcs-new-drama-uses-all-your-device-speakers-for-extra-immersion/

They were short stories. Fragments. “Dispatches” the author called them. Like reports from the frontline they were imagist miniatures. They’d drop day-by-day in her feed forming a patchwork of pictures. But now, like the eyes in a renaissance portrait, they followed her. The bedroom speaker woke her with a tale. The fridge picked up the theme as she reached for the milk and she found the same character in the livingroom as it became her office. The dispatches became a single “surround story” as ideas and characters appeared and reappeared on different screens and speakers. A message drip, drip, dripped.

Dispatch from an advertising future #79

https://www.adweek.com/brand-marketing/airbnb-is-renting-out-blockbusters-last-location-for-a-heavy-dose-of-90s-nostalgia/

They still called it Main Street but it had not been the main thing since The Before. Artist and activist pop-ups had retail-squatted the smaller units but the rest were boarded up, holograms pushing the new online malls and experiences. The streets were deserted apart from the delivery drones, machine and human. But one shop  looked ‘open’. Giant glass doors were clear. The glass staircases and bridges were clean. The stainless steel gleamed. The giant cube looked like it had just landed. A temple from another world. He opened the experience-rentals site and booked for a “new phone launch queue”.

Dispatch from an advertising future #78

https://www.warc.com/newsandopinion/news/content-led-marketing-strategies-are-more-effective-than-ever-for-brands/43959

“An opportunity”: that’s what she’d said as she wearily handed out another redundancy notice. Unlike most hearing that platitude, he’d not got angry; he’d dreamed. At last the chance to write. He looked at the others. Some in their fifties like him. Some just kids, All had their dreams: the novel, the poem, the musical, the film. In The Before, they’d never have had the time. Now, time space and pay: Zero hours but… His wristband buzzed. He turned back to the keyboard and wordcount. The only thing he’d have liked would be a window or two in the warehouse.

Dispatch from an advertising future #77

https://www.thedrum.com/opinion/2020/08/10/defending-the-right-advertise-response-the-ad-association-ipa-and-isba

He was prepared. They had a WhatsApp group and code words. He’d not bothered with a burner phone but some had. He’d got supplies in his Kanken, for if they were kettled. He’d swapped his normal facemask for a”‘teargas-ready” one. And he had his placard. Competition was fierce. The best in the industry would be on show. If he didn’t get the Likes, his boss would know. He’d fed the most recent high-performing placards into the system. The colours, font, language and cultural references were all in the upper quartile. He didn’t get it. He just hoped others did.