Dispatch from an advertising future #94

https://www.engadget.com/amazon-prime-air-faa-approval-drone-delivery-trials-142035317.htm

As the drone approached, the playlist faded out and the familiar voice gave a ‘time of arrival’- there was never anything “estimated”. He’d paid extra to opt out of the follow-on upsell adverts, but he couldn’t turn off the earworm jingles behind the announcement. His sigh was picked up and logged, the data sent to the drone. From the balcony he looked over the city. It wasn’t the dark shapes of the drones themselves that clouded the view. He was used to SwarmTime now. It was their holotrails. Glitching, entrancing ad-vapours broadcasting his preferences, wishes and searches to his neighbours.

Dispatch from an advertising future #93

https://www.warc.com/newsandopinion/news/food-ads-should-tap-feelings-of-nostalgia-and-togetherness/44034

Even in The Before, nostalgia and family were staples in our food marketing diet. A boy pushing a bread-filled bike up a hill in Northern England, the all-American family sitting down to Thanksgiving, the glow has worked. And in the New Normal, we’re pulling those heartstrings again. And with FamilyCheck (™) you can be sure you know your family before your AIs create the ad. We measure and map the emotion levels, from ‘Waltons’ to ‘Simpsons’, at key moments and places in the home to give you the full picture. With FamilyCheck (™) you’ll know the right thing to say.

Dispatch from an advertising future #92

https://www.technologyreview.com/2020/08/30/1007786/elon-musks-neuralink-demo-update-neuroscience-theater/

The JammerChip has been around as long as implants. Some say the capacity to think our ads away has led to new forms of creativity as we built ad-experiences people would choose to have. But data from our partners in the gaming, education and health industries’ chips shows little or no neural response to even award-winning work. With legislation stopping our partners disrupting the JammerChip, today we can announce a new implant industry standard: CReativity Enhancement & Appreciation Protocol. Built into our partners’ chips, this new software will help the user fully appreciate the best content from our partners and us.

Dispatch from an advertising future #91

https://techcrunch.com/2020/08/26/spotify-is-developing-a-virtual-events-feature/

https://www.adweek.com/retail/spotify-created-an-ai-powered-avatar-of-the-weeknd-for-a-personalized-listening-experience/

She’d seen them “real live” in The Before and been “at their v-gigs” three times since. Through the right interface they were good. The 4D headset had made her sick but maybe that was the dancing. A good screen and binaurals worked. And she liked the YouHad2BThere (™) they used to stop people recording. Tonight though was different. The set list was all her favourites; the jokes the lead singer told seemed to be written just for her. The camera lingered on the drummer she’d always liked. But the video wasn’t as sharp. The band seemed somehow a bit pixelated.

Dispatch from an advertising future #90

https://www.engadget.com/amazon-ar-shopping-furniture-home-decor-171005257.html

This was the last place on their list. The advert said ‘apartment’. Bearing in mind how much time she’d spend in it, with most university activities in a “blended environment”, she preferred the English word ‘flat’. It seemed to sum up the dull, lifeless couple of rooms. They looked at each other as the estate agent gave them each a tablet. “Not to keep,” he smiled. As long as she looked through the screen, it wasn’t too bad. It could be a living room. And the kitchen, shelves of Fresh food looked inviting. “Just click ‘I’ll take it’,” he said.

Dispatch from an advertising future #89

https://www.campaignlive.co.uk/article/facebook-set-launch-news-service-uk/1692644

He nudged the controls and took another sip from his pint. His hackcam drone hovered on the court steps part of the news swarm. His question sounded through the speakers,and appeared on the PR’s tablet. The soundbite came through just as the celebrity said it. He worked in some background. He looked around the pub at the other hacks, remembered the rivalry: fighting, often literally, for the exclusive. They finished their pints and filed to their ‘papers’. Before the next round was in The FaceTimes published. His quote had made paragraph two. He didn’t recognise who’d got the lead.