https://www.theverge.com/2020/10/21/21526567/facebook-neighborhoods-feature-mini-social-network-sharing-test The Episode wasn’t all bad. With her tracker warning her of the borders of her 3S (“Social Safe Space”), she had her privacy and security. She knew where she could go and what she could do, as did everyone else each within their invisible fence. The Government had subcontracted the trackers to The Company …
Author Archives: praxis
Dispatch from an advertising future #129
https://www.technologyreview.com/2020/10/21/1011038/aocs-among-us-livestream-hints-at-twitchs-political-power/ You have been the face of our brand since before I joined the company. It feels like generations of our customers have come to know and love our brand through coming to know you. Whether it was the original TV ads or those early web experiments right through to our successful micro-films series. Your …
Dispatch from an advertising future #128
https://www.digitaltrends.com/features/envisics-ar-windshield-technology/ Traffic was back to a new normal. Crawling, then frantic overtaking, undertaking, catch-up. He felt the stop start seep into his mood. As he tensed, the seat changed its support, the news channel chose different stories and it began. Barely perceptible, the circles gently pulsed, mirroring the new stories’ sentences. As they slowed, the …
Dispatch from an advertising future #127
https://www.warc.com/newsandopinion/news/how-to-build-a-fair-algorithm/44241 I like starting a new job. I know some find it stressful, integrating into new business and systems but I’ve worked in lots of places, fitted into lots of systems and just… well worked. Tell me where you want me and I’ll get started. Not here… oh no! I have to have ‘training’- “reprogramming” …
Dispatch from an advertising future #126
https://www.theverge.com/2020/10/15/21518182/google-new-hum-to-search-feature-identify-song-machine-learning It was liminal. On the edge of consciousness, the tip of his tongue. It must have been something he saw or heard yesterday and now it was like a nagging loose tooth he couldn’t help worrying. He couldn’t do anything about it until his break, he told himself, his work devices were locked until …
Dispatch from an advertising future #125
https://www.warc.com/newsandopinion/news/share-of-search-can-predict-market-share/44232 They’d decided early on to get her one. The more she’d be able to say she knew or at least demonstrate she could find, the better. At the start of New Schooling, they’d been expensive but then the Company offered them for free. Her ‘learning facilitator’ was impressed with her SoS (speed of search). …