https://www.engadget.com/ai-covid-19-cough-detection-from-recordings-213858299.html He should be used to it by now. Trying not to look at his own image in the corner of the matrix; raising his electronic hand; remembering to unmute and then… starting. He’d not been particularly confident in The Before. He knew he often stumbled and always felt every other word was “erm”. And …
Author Archives: praxis
Dispatch from an advertising future #135
https://www.engadget.com/amazon-dash-smart-shelf-20-dollar-scale-reorder-products-163254718.html When people came round, she always made sure she showed it off. Her favourite room. “It’s like something from a movie,” they’d say, “so retro”. She’d even bought a wheeled ladder that slid silently along the stacks. She’d ostentatiously climb it and move along a little to pull one out to show off the …
Dispatch from an advertising future #134
https://www.youtube.com/watch?v=QX2XCBH-6zQ As we emerge into Normal 2.0, it is time to think again about our position in the new marketplace. As you know, from last week’s “fireside chat”, we have said goodbye to a number of valued friends as we have doubled down on leveraging our OmniAI system within the creative process. We have also …
Dispatch from an advertising future #133
https://www.theverge.com/2020/10/27/21537286/microsoft-teams-115-million-daily-active-users-stats She looked at her desk, checking the time. Three minutes until the first meeting of the day. Yes, everything was in place. Since she’d moved the monitor, she had a bit more room to fit everything in. The new camera should make it easier too. A slightly wider angle giving her a bit more …
Dispatch from an advertising future #132
https://www.ft.com/content/d9e18a02-3c86-48eb-80a4-47cdaa71941a He was a flâneur. He wandered the city. He’d done it in The Before allowing himself to be carried along with the crowd. No aims just strolling, seeing. Psychogeographic purists had rejected the glasses claiming the feeds destroyed the chance encounter and random meanderings of thought and sight. He loved them. He called them …
Dispatch from an advertising future #131
https://www.warc.com/newsandopinion/news/cannes-lions-offers-best-practices-for-lo-fi-content/44267 You’ll have seen Chris’ message after the client saw the work. I am sure you were as shocked as I was. To have such a stinging attack from a long-standing partner hurt us all. And it should. Chris was right. Message, story, idea: all great, but execution? The technical quality just was not there. …