https://www.adweek.com/agencies/havas-launches-customer-experience-network/ The “people formerly known as customers” have always been at the heart of our work for clients. In The Before, we prided ourselves on not just knowing them through data, but really understanding them. Things have changed. People have changed. Home Space Blur; Circuitbreak Compression; Stop-Start socialising; Lockdown Syndrome have all had their effects. …
Author Archives: praxis
Dispatch from an advertising future #123
https://www.ft.com/content/b50d22ec-db98-4891-86da-af34f06d1cb1 I need to update our About Us page. New pictures. I feel we need to appear younger, but somehow more serious. We’re trying to position ourselves as a business service. We’re not the scrappy disruptor any more. We’re not a big team – although I might consider adding a couple of new faces. Our …
Dispatch from an advertising future #122
https://www.engadget.com/google-ar-cloud-anchors-shared-experiences-153257346.html Welcome. We may be distributed but we’re first and foremost a team. Back in The Before – when I joined – all new recruits met for a Community Action day. We went out into our community and picked up what was called “litter” or scrubbed out graffiti. Well, we’re re-inventing that tradition. Today, wherever …
Dispatch from an advertising future #121
https://www.adweek.com/brand-marketing/shoppers-adapting-miss-retail/ The doors opened and she felt the familiar rush, the endless possibilities of a teen spending Saturdays hanging out, mixed with the adult feeling she could remake her world again with just a bit of spending. It was partly looking in different shops and displays – the retail gaze, shopophilia. But it was also …
Dispatch from an advertising future #120
https://www.technologyreview.com/2020/10/07/1009499/telepath-wants-to-enforce-kindness-can-that-ever-work/ The doctor had prescribed it after the last ‘episode’. His band had alerted his employer who had passed it on. When he was called in, he was ‘offered’ it. They said it was better than drugs, but he knew it was a money thing. He didn’t have a choice so he joined. He had …
Dispatch from an advertising future #119
https://www.vox.com/the-goods/21459677/tiktok-house-la-hype-sway-girls-in-the-valley Dear Mum. Don’t worry, I’m here. I told you it would be OK. I was right about this place. It’s amazing. The decorations are crazy, they look so good on camera. There’s mad furniture, a gym and I get to pick how my room looks and they just sort it. And the equipment? There’s …