https://www.adweek.com/brand-marketing/airbnb-is-renting-out-blockbusters-last-location-for-a-heavy-dose-of-90s-nostalgia/ They still called it Main Street but it had not been the main thing since The Before. Artist and activist pop-ups had retail-squatted the smaller units but the rest were boarded up, holograms pushing the new online malls and experiences. The streets were deserted apart from the delivery drones, machine and human. But one …
Category Archives: speculations
Dispatch from an advertising future #78
https://www.warc.com/newsandopinion/news/content-led-marketing-strategies-are-more-effective-than-ever-for-brands/43959 “An opportunity”: that’s what she’d said as she wearily handed out another redundancy notice. Unlike most hearing that platitude, he’d not got angry; he’d dreamed. At last the chance to write. He looked at the others. Some in their fifties like him. Some just kids, All had their dreams: the novel, the poem, the …
Dispatch from an advertising future #77
https://www.thedrum.com/opinion/2020/08/10/defending-the-right-advertise-response-the-ad-association-ipa-and-isba He was prepared. They had a WhatsApp group and code words. He’d not bothered with a burner phone but some had. He’d got supplies in his Kanken, for if they were kettled. He’d swapped his normal facemask for a”‘teargas-ready” one. And he had his placard. Competition was fierce. The best in the industry would …
Dispatch from an advertising future #76
https://www.adweek.com/digital/facebook-to-lease-all-730000-square-feet-of-office-space-in-the-farley-building/ I’m old enough to remember long lunches and longer nights of client ‘entertainment’. I remember Christmas parties and summer picnics on my island. Our business has changed. Since we moved from headsets to glasses, we’ve had a home on our network. We’ve delivered work and we’ve entertained clients thanks to our head of Account …
Dispatch from an advertising future #75
https://newatlas.com/robotics/origami-inspired-microbots-change-shape-heat/ They were everywhere. Almost invisible until they unfolded. Children tried to catch them like falling leaves, Some tried to swat them like midges as they settled on a watch or glasses and laid their message. The Adblockerz had seen off the first robots through vandalism. They’d hacked the holobots’ projectors until they too were …
Dispatch from an advertising future #74
https://www.adweek.com/agencies/after-coronavirus-tweets-tom-goodwin-is-out-at-publicis-groupe/ Are you an iconoclast? Is your brand contrary? If so, you need WalkTheLine (™). We help you navigate the fine line between standing out and being kicked out. We monitor your client or employers’ positions on current issues as they shift. We also watch your competitor pundit’s postings and positions. WalkTheLine (™) maps the …